The 7 most popular online stores in Ukraine
05.01.2023 12:27
According to the Semrush marketing service, which analyzes key user queries on Google, we have compiled a rating of the most popular online stores in Ukraine. In the formation of the rating* we additionally used data from the website analysis platform - SimilarWeb.
№1. Rozetka
What is Rozetka?
Rozetka is the No. 1 online store in Ukraine by the number of user requests in 2022. According to SimilarWeb, by the number of visits to the site, Rozetka took second place, behind Prom.ua. Almost 4 million products are available on the marketplace. The marketplace is visited by 2.5 million users per day.
Data from similarweb.com
Who owns Rozetka?
The founders and owners of Rozetka are a married couple Irina and Vladislav Chechotkin. After the birth of their child, they decided to start their own business. It was Irina who initiated the first business - an online store selling perfumes and cosmetics.
In early 2004, the first store with a total area of 120 m² was opened in Kyiv, where they sold household and computer equipment. The platform gradually expanded the assortment, where you could buy not only what is plugged into the socket, but also perfumes, cosmetics, clothes, sports accessories, travel equipment, toys, books and many other products.
A significant impetus for development was the transformation of Rozetka into a marketplace and the establishment of partnerships with entrepreneurs who place their goods in the online store.
What is sold in Rozetka?
Everything is sold - from baby diapers to screwdrivers.
TOP-3 products of December 2022**: "Crimean bridge encore!" postal set, ASUS TUF Gaming F15 laptop and tourist gas compulsion.
How to become a partner of Rozetka?
The marketplace actively encourages Ukrainian retail stores to be placed on Rozetka. To do this, you need to:
- fill out an application,
- provide the necessary information about the brand, its share in percentage and money among analogues, quarterly turnover - online, offline, wholesale; list of competitors, margins, credit conditions, forms of payment, service, etc,
- after signing the contract - to synchronize the goods with the Rozetka.
№ 2. EVA
What is EVA?
EVA is one of the largest national retail chains for offline and online sales of health and beauty products.
Who is the founder of the Eva store?
The company was founded in 2002 in Dnipro. Then the first cosmetics store was opened. The network is managed by "RUSH" LLC. The general director is Olga Shevchenko. Owners - Ruslan Shostak, Valerii Kiptyk. In 2020, EVA opened its thousandth store.
In February 2021, the Eva online store had more than 1059 drogerie-type outlets - self-service discount stores located near the house or in the shopping center. They presented 30,000 products, 48 own brands.
What is sold in EVA?
Cosmetics, perfumes, accessories, personal care products, baby care, household goods of world and own brands. EVA is developing its own brands, of which it currently has 51. In 2020, EVA sold more than 100 million products of its own brand.
Areas of cooperation with EVA
The company has the opportunity:
- become a contract manufacturer of EVA trademarks,
- sell own branded products,
- sell goods in the EVA online store,
- to export EVA products and import Western brands.
№ 3. Ukrposhta
What is an online store from Ukrposhta?
postmark.ukrposhta.ua from the postal operator Ukrposhta is an online store that specializes in the sale of collectible stamps and things of its own production. The postal market appeared as an additional service of Ukrposhta. The average attendance of the store per month is more than 720 thousand people.
What does the postal market from Ukrposhta sell?
Postage stamps, art envelopes, postcards, presentation books, themed clothes and shoes of own production, tableware, stickers, paintings and souvenirs.
TOP-3 products of December 2022**: philatelic subscription for 2023, postal set "Weapon of Victory", set with art stamps "Dog Patron".
How to cooperate with Ukrposhta?
First of all, Ukrposhta is one of the largest carriers in Ukraine. In order for a business to send goods by Ukrposhta, you need to:
- call the manager to clarify the terms of cooperation,
- conclude an agreement with Ukrposhta,
- agree on the list of post offices,
- fill in forms and declarations or arrange the shipment through ARI,
- send the parcels.
№ 4. Epicenter
What is Epicenter?
Epicenter is one of the largest hypermarkets of construction and household appliances in Ukraine. According to Semrush, the Epicenter online store ranks fourth in the ranking - this is the level of user interest in the retail network recorded at the end of 2022. The number of visits in November was about 23 million people.
Who is the owner of Epicenter stores?
Alexander and Galina Gerega founded the company "Epicenter K" in 2003. Its history began with a small 25 m² ceramic tile store in Kyiv. The business was actively developing and in 1997 the idea to build the first construction hypermarket in the country was born. The French chain Castorama became the prototype of the Epicenter.
So, in December 2003, the first construction supermarket called "Epicenter K" was founded in Kyiv. Today the Epicenter chain has 75 shopping centers throughout the country, which include 10 complexes of the Nova Liniya chain.
What is sold in the Epicenter?
Goods for construction, repair, lighting, home, garden and vegetable garden, auto, tourism, sanitary ware, tiles, furniture, household appliances, children's products, cosmetics, clothing and accessories, electronics, etc.
Cooperation with the Epicenter
Every entrepreneur can become a seller on the Epicenter marketplace. To do this, you need to:
- fill out an application,
- get a personal manager who will help you to understand the tools of the platform,
- import the range of goods and prices.
№ 5. Citrus
What is Citrus?
"Citrus is a well-known retailer in Ukraine, which unites a network of more than 70 stores and the Citrus online store - ctrs.com.ua. One of the company's promotion strategies is creative and unique approach to advertising. "Citrus is one of the key players in the digital media market of Ukraine.
Who is the owner of Citrus?
The group of companies "Citrus" consists of separate legal entities without a single parent company and is controlled by JSC "Closed Non-Diversified Venture Corporate Investment Fund "STUART". The sole beneficial owner of the fund is Grigory Topal. The CEO of the company is Vadym Lysiuk.
In 2000, the first retail mobile phone store in Odesa called Zitrus was opened. Then it was CITRUS, and finally settled on the name - CITRUS. The retailer was the first in Ukraine to offer customers an open layout of gadgets and interactive demo zones instead of glass showcases.
In 2018, the company opened the first Apple Shop in Ukraine - a specialized shopping area of 60 m² with Apple products.
What is sold in Citrus?
Electronics, computer, household appliances, accessories for gadgets, goods for home, beauty, health, etc.
TOP-3 products of December 2022**: Samsung Galaxy S21 smartphone, AirPods Pro 2 wireless headphones, ECOVACS DEEBOT robot vacuum cleaner.
Cooperation with Citrus
The company is mostly focused on partnerships with brands and wholesale corporate customers.
№ 6. ALLO
What is Allo?
Allo is a group of companies that unites offline retail outlets, Allo online store, marketplace and distribution of electronics. Today, in addition to electronics trade, ALLO network is a partner of telecommunication operators in Ukraine and develops mono-brand stores of Vodafone, Kyivstar, Lifecell.
Founders of ALLO
The retail chain of stores "Allo-Telecom" was founded in 1998 by Dmitry and Grigory Derevitsky in Dnipro. The same year, the first Allo store was opened in the city, which sold exclusively mobile phones. In 2006, the online store allo.ua was launched. In 2017, the brand founded a marketplace with 1 million products.
As of 2021, there were already more than 2.5 million products on the marketplace.
What is sold in Allo?
Smartphones, gadgets, computers, household, photo, audio equipment, goods for sports, health, tourism, home, children, perfumes, auto, motorcycle products, etc.
TOP-3 products of December 2022**: Xiaomi Redmi Note 11S smartphone, Intenso Power Bank, Pramac gasoline generator.
Cooperation with Allo for stores
The marketplace allows you to mix the goods of other retailers. To sell on Allo, you need to:
- leave an application,
- sign a contract,
- import goods.
№ 7. ATB
What is ATB?
The rating is completed by ATB-Market, one of the largest discount grocery supermarkets in Ukraine. In 2021, there were 1314 stores across the country.
With the beginning of Russia's war against Ukraine, many outlets were destroyed. In early May 2022, the company lost two large distribution centers in the Kyiv region, which were completely destroyed. More than 200 stores were closed due to significant destruction. However, despite the losses, the network does not plan to give up, but is gradually reanimating stores and warehouses that were damaged during the hostilities.
Who founded ATB?
In 1993, six grocery stores of the company "Agrotekhbusiness" were opened in Dnipro. And the first store under the ATB brand (short name from "Agrotechbusiness") was launched in 1998 in Dnipro. The company is officially part of the ATB Corporation (Agrotekhbusiness), owned by Dnipro businessmen Gennadiy Butkevych, Yevhen Yermakov and Viktor Karachun.
In the early 00s, ATB began to develop stores in the "discount" format - where prices for products are lower than the market average. German Lidl was chosen as an example. ATB online store became the next stage of the corporation's development.
What is sold in ATB?
In the ATB online store you can buy promotional products, products of own production TM "Svoya Liniya", "Smart Choice", De luxe and Today - from food to personal care products and household chemicals.
Cooperation with ATB
The network offers individual partnership conditions for suppliers, logistics, sale of equipment and raw materials, cooperates with advertisers and landlords.
*The rating includes online stores and marketplaces of mixed trade model, registered in Ukraine, with a monthly attendance of at least 300,000 people.
**The products were randomly selected on the companies' websites in the category "Popular/Top Products".
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