What to sell on Rosetka: 10 products that are most often searched for by buyers
24.04.2023 20:01
Entrepreneurs often wonder what kind of product to buy on Rozetka. The easiest way to find out is to enter the phrase "Rozetka buy/buy" in the Google search bar. You may be pleasantly surprised by what products customers are most often looking for on the Rozetka marketplace, because it can even be... a trampoline. So, we analysed the most popular consumer requests on the Internet and share them with you.
What is Rozetka?
Rozetka is an online store that ranks first in the Ukrainian e-commerce market in terms of sales and the number of user requests. Today, Rozetka is a huge marketplace where any Ukrainian retail store can sell its products. The platform sells over 4 million products, and the range is constantly updated. According to the resource, more than 3 million unique users visit the company's website every day.
How can this information be useful?
Entrepreneurs who are just starting out in business are looking for the most profitable, high-margin niche. It's one thing if an entrepreneur is a highly specialised specialist who has worked with women's clothing, for example, all his life and is skilled at selling this particular range. It's another matter if you don't know where to start, are looking for suppliers of goods, and are planning to open a dropshipping business. That's when you need to know which products are in the greatest demand among consumers.
Popular products that customers are looking for on Rozetka
Most often, users search for the following products on the Rozetka online store:
1. Phones
When searching for "Rozetka phone", users are looking for both regular mobile phones and smartphones of well-known brands: Samsung, Real me, iPhone, Xiomi, Poco, Motorolla, etc.
Top sellers*: Xiaomi Redmi Note 12 and Samsung Galaxy M33 5G smartphone models
Price range: UAH 464 - 124,900
2. TVs
The most popular TV brands on Rozetka: Ergo, Samsung, Xiaomi Mi TV, LG, Kivi, Vivax, etc.
Top sales:
Price range: 3100-430 000 UAH
3. Laptops
Rozetka offers laptops of the most famous brands, various configurations and for every budget. Buyers prefer such brands as: Acer, Lenovo, Asus, Apple MacBook, MSI, HP.
Top sellers: Acer Aspire 7 A715-42G-R3EZ, Lenovo IdeaPad L3 15ITL6
Price range: 4290 - 317 140 UAH
4. Power banks
Although sales of power banks in Ukraine peaked back in February, this category of goods is in stable demand among people. Power banks from various manufacturers are available on Rozetka: Xiaomi Mi, Samsung, Apple MagSafe Battery Pac, RZTK, etc.
Top sellers: Xiaomi Mi Power Bank 3, Samsung EB-P5300
Price range: 230 - 139 635 UAH
5. Rozetka alcohol
The most popular alcoholic beverage on Rozetka is whiskey. In addition to whiskey, the website offers various types of wine, cognac and brandy, vodka, rum, champagne, sparkling wine, liqueurs, etc.
Top sellers: Jameson Irish Whiskey, Jim Beam White, Odesa Cognac Factory 10th Anniversary brandy, Thorn gin, etc.
Price range for whiskey: 100-39 660 UAH
6. Headphones
Popular headphone models on Rozetka: Hator Hypergang PC Edition, Apple AirPods with Charging Case, Apple iPhone EarPods with Mic Lightning, RZTK MS300 Black, Razer Opus X Mercury, Samsung Galaxy Buds2 Pro Violet, JBL T110.
Price range: 24- 160 000 UAH.
7. Generators
Although the request for Rozetka generators has already lost its relevance with the end of the energy terror in Ukraine, this category of goods is in demand for doing business in war. Especially in the areas where hostilities are taking place and where there is still a high probability of air attacks by enemy UAVs.
Top sellers: petrol generators RZTK G 3500, EnerSol EPG-2800S
Price range: UAH 3,299-2,835,000
8. Discounted goods
Discounted goods are in consistently high demand on the Rozetka marketplace. Buyers are interested in discounted watches, gadgets and gifts, computer RAM, voltage regulators, UPS, hard drives, motherboards, SSDs and other computer components, commercial equipment, building materials, etc.
9. Refrigerators
People most often choose refrigerator brands on Rozetka: Samsung, Bosch, Whirlpool, Beko, Gorenje, Indesit, etc.
Top sellers: Samsung RB38T676FSA/UA, Whirlpool W7X 82O W
Price range: 4089 - 286 339 UAH
10. Paintings by numbers
A popular product at Rozetka is paintings by numbers. In wartime, creativity is a tool for many people to relieve psychological tension and stress. It is also a great way of self-expression and leisure.
Users mostly prefer companies: Brushme, Orner, ArtCraft, ZiBi and others.
Top sellers:
Other popular products on Rozetka:
Sneakers, cat food, flashlights, blender, trampoline, boiler, backpack, kettle, monitor, video card, charger, books, Lego, multicooker, gifts.
How to start a business on Rozetka.ua?
To become a partner of the marketplace, an entrepreneur needs to take several steps:
- Fill out an online application for partnership.
- Prepare a price list of goods in XML (YML) format for uploading to Rozetka. Usually, this is done through the API or CMS of the company where you keep track of your store's goods. If you have the Torgsoft accounting software, synchronization with Rozetka takes a few minutes.
- Export the price list and photos to Rozetka's ftp server.
- Sign a contract using an electronic signature with an EDS, having previously provided the manager with information about your company and sales plans, payment acceptance forms and other conditions.
- Start a business on the marketplace and get your first sales.
*Top-selling products, the first in the ranking, are taken from the rozetka.com.ua marketplace.
Thank you for your feedback! It will be published after being reviewed by a moderator.
Related articles
-
20.03.2026
Systematic price management: discount policy, wholesale prices and customer segmentation
How to manage prices in Torgsoft: customer segmentation, price levels, discounts, staff control and profitability analytics
-
20.03.2026
Why discounts kill profits: 6 steps to protect price and retain customers
How to avoid the discount trap at Torgsoft: bonuses instead of discounts, margin protection, personnel control and profitability analysis
-
17.03.2026
How to buy a barcode?
How to get a barcode for a product: who needs GS1, how much does it cost, what documents to submit and when will an internal code be enough
Go back to the previous step