Fashionable clothing brands that bring Ukrainian culture to the world

The nation’s code is shaped by history, prominent figures, and culture: architecture, music, painting, poetry, and also national clothing. Ukrainian clothing has embodied centuries of history, traditions, and beliefs of our ancestors. 

Ukrainians have long been known for their good taste and ability to create unique clothing. Today, modern Ukrainian clothing brands can compete with even Western fashion giants. Moreover, many celebrities and Hollywood stars have appeared wearing clothes from Ukrainian manufacturers. 

And it’s no surprise.  Today, the synonym of the word “Ukrainian” means not only “patriotic” but also “high quality.” 

In this selection, we prepared an overview of modern Ukrainian clothing manufacturers and brands that create unique pieces and are dedicated to reviving ancient Ukrainian traditions and crafts, studying ethnography and culture, and modernizing them. 

We also included brands recommended by social media users, in particular manufacturers producing modern tactical clothing for the military.

Ukrainian clothing worn abroad

Cultnaked 

The brand was founded in Lviv in 2018 by fashion photographer Mary Furtas. The company’s ideology is based on the cult of the female body, confidence, and sexuality. The brand promotes a rational approach to fashion and conscious consumption: artisans do not sew masses of seasonal clothes but work only on demand. Cultnaked clothing is chosen by model Kylie Jenner, actress Megan Fox, singer Ariana Grande, and others.

Ksenia Schnayder

The founder of the eponymous brand Ksenia Schnayder is considered the goddess of demi-denim – a model of jeans that combines culottes and skinny jeans. In 2011, Ksenia sewed the first pair of jeans from old denim, starting the brand’s history. Today, the brand specializes in upcycling technology, creating clothing from old materials. Ksenia Schnayder jeans are loved by many Hollywood pop divas: singer Dua Lipa, Miss Universe Olivia Culpo, and the legendary Celine Dion. In addition to jeans, Ksenia’s collections include many other highlights.

Frolov 

Known for its provocation and intellectual sexuality. The company was founded by Ivan Frolov in 2015. Regular clients of the brand include actress Milla Jovovich, singers Demi Lovato, Gwen Stefani, and Dua Lipa. The latest clothing collections, embroidered with threads and beads, are dedicated to Ukrainian themes in support of the project – FROLOV HEART. All proceeds from sales are donated to Masha Yefrosinina’s Fund to help children affected by the war in Ukraine.

Gasanova

Created in pre-war Donetsk by dentist by profession – Elvira Gasanova. The brand’s DNA is courage and creativity. Its hallmark is transparent dresses embroidered with real Swarovski crystals. Each sequin – up to more than 10,000 – is sewn by hand. Fans of the brand include the Kardashian sisters, models Irina Shayk, Gigi Hadid, and Elon Musk’s mother – Maye Musk.

Litkovska

Designer Lilia Litkovska creates unique designer jewelry and clothing, women’s collections for events, with the concept that there is “no right side.” The brand participates in international fashion shows, spreading the Ukrainian idea, traditions, and knowledge of Ukraine, highlighting women’s strength and resilience in its collections. 

Ruslan Baginskiy

Ruslan Baginskiy’s hat is probably known worldwide. The Ukrainian designer made celebrities fall in love with his wool caps, such as Madonna, Cardi B, Miley Cyrus, Kaia Gerber, Chiara Ferragni, Anna Dello Russo, Beyoncé, and others. His caps and hats — gambler caps, fedoras with chain straps, boaters — are famous far beyond Ukraine. His works are distinguished by a laconic design, complemented by minimalist inscriptions or embroidery.

GUNIA Project

The GUNIA Project brand of exceptional items expresses the modern Ukrainian nation striving for individuality and quality on the one hand, and for preserving and honoring traditions on the other. The company creates clothing and items (women’s jewelry, household and interior items) that are timeless, offering buyers works of art and interpreting the aesthetics of different eras. 

The brand popularizes Ukrainian traditions by reviving ancient crafts such as glassmaking, creating Carpathian sheepskin coats (hunyas), basket weaving, belt weaving, carpet making, hand-made ceramics, and painting. It stands out with handcrafting techniques and jewelry art. 

Thus, GUNIA Project jewelry and items become family heirlooms, ensuring a long lifecycle and passing them down through generations. 

Poustovit

POUSTOVIT is a Ukrainian women’s clothing brand founded by designer Lilia Poustovit in 1998. She embodied inspiration from travel and cultural diversity with deep Ukrainian heritage. Poustovit clothing is not just fashion but a way of thinking and an art of enjoying life.

Experience working in Paris left a significant mark on the designer’s creative style: she combined French charm with national codes, ethnic motifs, and signature prints. 

The brand’s signature symbol became the dress, particularly the iconic shirt-dress — an image of modern femininity balancing between tenderness and strength, comfort and elegance.

Lilia’s worldview allows her to deeply understand the needs of modern women — to look elegant in any circumstances. POUSTOVIT dresses accompany owners from business meetings to evening events, remaining versatile and refined. A special place in the brand’s heritage is occupied by the “chestnut” print — a symbol of Kyiv, the city where Lilia lives and creates.

the COAT by Katya Silchenko

Photo from: elle.ua

the COAT is a Ukrainian prêt-à-porter women’s clothing brand founded by Katya Silchenko in 2014. Its style is a combination of refined silhouettes, handmade work, and a subtle sense of femininity. Each collection conveys freedom, confidence, and harmony while balancing tenderness and strength.

the COAT clothing is chosen by successful women in Ukraine and worldwide. It is worn by Olena Zelenska, Maye Musk, Rita Ora, Coco Rocha, as well as famous Ukrainian artists. During the war, the brand continues to create life-affirming collections and social projects, remaining a symbol of modern Ukrainian fashion.

IENKI IENKI

IENKI IENKI is a Ukrainian outerwear brand that combines innovative design, technological materials, and bold aesthetics. Known for its voluminous silhouettes, bright colors, and iconic models, it changes the perception of a winter wardrobe, turning jackets from utilitarian items into objects of high fashion.

Founded by Dmytro Yevtushenko, the brand uses premium goose down from Ukrainian farmers and functional fabrics that provide warmth, lightness, and protection in the harshest conditions. The collections show cultural influences: models inspired by traditional sheepskin coats or scarf patterns combine national heritage with modern trends.

Today, IENKI IENKI is a symbol of Ukrainian fashion innovation, known worldwide as a brand that creates comfortable, technological, and luxurious clothing for those who value self-expression. Bella and Gigi Hadid, Emily Ratajkowski, Kourtney Kardashian, Hailey Bieber, Vera Brezhneva, and others have already chosen IENKI IENKI’s style.

Popular Ukrainian clothing brands, according to social media reviews

1. CHERNIKOVA

The brand was founded in 2010 by Lyubov Chernikova. To date, the label has released 27 collections of designer clothing with embroidery and ethnic elements: dresses, shirts, coats, and vests worn by men and women in more than 30 countries. The online store also offers bridal clothing in traditional ethnic style.

Production: Ivano-Frankivsk

Materials: homespun hemp cloth, velvet, silk, linen

Sizes: XS – XXXXL (34 – 48 EU)

Prices: 990 – 16,000 UAH

2. Etnodim

ETNODIM is a modern Ukrainian brand that revives and reinterprets the traditions of the embroidered shirt (vyshyvanka). Here embroidery becomes not only clothing but also a way to speak about culture, identity, and values. This is not a single-name brand but a team of people united for one goal — to create beauty with deep roots.

Founded in Kyiv, the brand has become a symbol of a new vision of Ukrainian classics. ETNODIM collections combine traditional patterns taken from folklore books, ethnographic research, and historical sources with modern design. Dresses, women’s and men’s embroidered shirts, children’s models, and even homewear — all create harmony of authenticity and relevance.

The brand actively collaborates with Ukrainian artists and cultural institutions, such as the Ivan Honchar Museum. Such collaborations help bring embroidery beyond tradition and present it as living art.

Production: Lviv, Kyiv

Materials: home textiles, linen

Sizes: XXS — XL

Prices: 1,246 – 28,800 UAH

3. D.OLYA

D.OLYA is a Ukrainian monobrand of exclusive silk accessories and designer gifts founded by artist Olga Dvoryanska. The brand’s history began in 2015 with the first silk painting for her own interior, which later turned into a large scarf collection. 

Today D.OLYA has one of the largest scarf collections in Ukraine — more than 100 variations that combine different styles and themes: from Ukrainian history and symbols to exotic landscapes and philosophical motifs.

The uniqueness of the brand lies in the fact that all works are created by one author. D.OLYA offers not only ready-made accessories but also individual solutions: design on request, personalized gifts with initials, corporate or family collections. This makes the brand attractive to those who value exclusivity.

The brand’s assortment also includes home textiles and decor. In collaboration with Ukrainian craftsmen, linen runners, napkins, pillows, blankets, and other home items are produced. 

The company actively represents Ukraine abroad: it participates in fashion shows, organizes charity events in European cities, and popularizes national traditions.

Production: Kyiv

Materials: silk, viscose, cotton 

Sizes: S, M
Prices: 1,300 – 8,000 UAH

4. SIL'

A Ukrainian human-oriented brand of modern illustrated clothing for men and women, founded in Kyiv. It produces patriotic collections, clothing with embroidery, prints, and more. 10% from each sale is donated for victory.

Production: Kyiv

Materials: cotton, fleece

Sizes: XS – XXXL

Prices: 280 – 4500 UAH

5. Aviatsiya Halychyny

A Ukrainian clothing brand inspired by the new Ukrainian army. The brand’s highlight is creating unique polos and tactical clothing about Ukrainian aviation. Through clothing, the manufacturer appeals to Ukrainian history, traditions, and future. In addition to men’s items, the label produces practical clothing for women, children, and family look sets. For example, one of the collections is dedicated to the 114th Tactical Aviation Brigade, which during the war made over 110 combat sorties with MiG-29s.

Production: Lviv

Materials: cotton, spandex

Sizes: XS – XXXL

Prices: 70 – 7500 UAH

6. Red and Dog (Recommended by Torgsoft)

The brand ranks first among Kharkiv clothing brands in terms of growth and customer trust. On the market since 2014. The company’s site aptly states:

The brand produces clothing for men, women, children, as well as shoes and accessories.

Production: Kharkiv

Materials: cotton, polyester, elastane, eco-leather

Sizes: XS – XL, 92 – 122 (kids)

Prices: 23 – 2500 UAH

7. RIOTDIVISION

A Kyiv-based technological clothing brand created in 2010. A rebellion against routine and material ties is the foundation of the brand’s goals. Founder: Oleh Moroz. The brand was the first to introduce techwear to the Ukrainian market. The unisex assortment includes everything from balaclavas to next-gen down jackets. Since 2017, the label has been exporting products to Europe, the USA, Canada, Japan, and China. 

Production: Ukraine, Europe

Materials: cotton, nylon, membrane, viscose, elastane

Sizes: XXS – XXL

Prices: 300 – 14,000 UAH

8. M-TAC

The brand develops practical tactical clothing, footwear, as well as gear and equipment for the military. They also produce sportswear, casual clothing, and accessories.

Production: moved to Poland during the war

Materials: cotton, durable Micro Series fleece, Toray mechanical stretch nylon, polyester, spandex, etc.

Sizes: XS – XXXL

Prices: 7 – 1050 PLN (Polish zlotys)

9. ANDREAS MOSKIN (Recommended by Torgsoft)

A dynamic brand of creative men’s clothing with casual and business collections. The company’s history began in Italy. The best tailoring traditions later became the basis for Ukrainian clothing production in Lviv. Each suit and piece from the collections is tailored individually according to clients’ measurements.

Production: Lviv, Kyiv

Materials: natural fabrics imported from Italy and the UK

Sizes: 38 – 66 (Ukrainian chart)

Prices: 1,600 – 26,000 UAH

10. TM byMe

The brand was created in 2016 in Kyiv. The first collection consisted only of skirts and shirts. Today byMe cooperates with 11 partner manufacturers and has released 5 capsule collections with national motifs. The brand’s core values are love for Ukraine, sincerity, and eco-friendliness. It specializes in women’s clothing, footwear, and accessories. The label now also produces men’s sweaters and long sleeves for Ukrainian defenders and actively donates to the army.

Production: Kyiv

Materials: cotton, viscose, polyester, spandex, leather, eco-leather

Sizes: XXS – XXL, One size

Prices: 69 – 5999 UAH

11. Betis (Recommended by Torgsoft)

The Betis children’s clothing and home textiles factory has been leading since its founding in 2004. The brand specializes in the development and tailoring of clothing and accessories for newborns, maternity discharge, premature babies, young children, festive clothing, and home textiles.

Production: Ochakiv, Mykolaiv region

Materials: cotton, cotton fabric (rib, interlock, footer, terry, velour), silk

Sizes: 32 – 134

12. lookeriya.bondaruk

The brand specializes in tailoring knitted tracksuits and comfortable seasonal clothing for women and men.

Production: Vinnytsia

Materials: triple-knit fabric, cotton – sourced from Turkey

Sizes: XS – XXXL

Prices: 600 – 2800 UAH

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