Olena Kovalenko
Editor, Head of Content Quality
Olena Kovalenko is responsible for content quality at Torgsoft. She analyzes customer requests, transforms their experience into knowledge. She explains Torgsoft functions in simple language so that automation is accessible to everyone.
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20.03.2026
Systematic price management: discount policy, wholesale prices and customer segmentation
How to manage prices in Torgsoft: customer segmentation, price levels, discounts, staff control and profitability analytics
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20.03.2026
Why discounts kill profits: 6 steps to protect price and retain customers
How to avoid the discount trap at Torgsoft: bonuses instead of discounts, margin protection, personnel control and profitability analysis
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13.03.2026
How to choose a retail price: 5 rules according to Michael Porter
How to price according to Michael Porter: strategy, margin, competition, market risks and mistakes that reduce profit
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12.03.2026
How an entrepreneur should run a personal blog: 5 strategic rules to avoid quitting after a month
5 Rules for an Entrepreneur's Blog: How to Set a Goal, Avoid Burnout, Stay Focused, and Turn Content into a Business Tool
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24.02.2026
Color in the store interior
How to Choose Store Interior Colors: Psychology, Zoning, 60-30-10 Rule, Lighting, Retail Design Trends
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23.02.2026
How to advertise your store?
How to promote a store in Ukraine in 2026: omnichannel, flexible budgets, marketplaces, messengers, AI content and chatbots 24/7
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20.02.2026
Sales rules: secrets of successful trading
7 rules of sales for Ukrainian retail without big budgets: trust, speed, messengers, shortage, service
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19.02.2026
Marketing magic: how to take sales to the next level with promotions
How to run promotions in Torgsoft: discounts, bundles, happy hours, personalization and reports to control margins and profits
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18.02.2026
Suppliers for retail: where to look, how to check and what to negotiate
How to find suppliers in Ukraine, choose a group or dropshipping, draw up documents and agree on terms
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18.02.2026
Online toy store in 2026: what is needed to start and work legally
How to Open an Online Toy Store in 2026: Taxes, Certification, Suppliers, Marketing
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17.02.2026
Where to look and how to check suppliers in Ukraine: 5 non-obvious tips for retailers
5 Unobvious Ways to Find a Direct Supplier: In-Store Certificates, Labeling, Warranties, Watermarks
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16.02.2026
Why growing the number of stores does not guarantee profit without a unified accounting logic
Why network scaling without a unified accounting logic eats up margins: Porter's principles, dead zones, and the owner's checklist
Torgsoft is a ready-made solution for warehouse, financial, and inventory management for small and medium-sized businesses
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