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Bulk Viber, SMS, and email messaging

Mass mailing from Torgsoft

ℹ️ The option requires continuous maintenance and adjustments to external services. Annual payment – is a guarantee that the service will be supported. Price — per 1 year.

 Are your customers missing important information about your business on social media or your website? Remind them about you with personalized messages.

Torgsoft helps you do this easily — through the «Mass mailing via Viber, SMS and e-mail» option.

«Mass mailing via Viber, SMS and e-mail» allows you to automate sending messages to clients via Viber, SMS, and e-mail directly from the Torgsoft software. It supports working with messaging services like TurboSMS, AlphaSMS, and others. 

It is a convenient and proven way to inform clients about marketing activities, such as promotions or sales, bring them back to purchase, increase loyalty, and boost revenue.

Benefits businesses notice after the first mailing:

 Direct communication channel with the client: promotion and discount messages are sent personally, attract attention, and can be viewed immediately on the phone.

 High conversion — low cost: SMS — from 0.98 UAH, Viber — from 0.68 UAH (via TurboSMS service).

 An effective upselling tool: works based on a loyal customer base — those who have already purchased or shown interest in the product.

 Personalization: you can make an individual offer for a product or service based on previous purchases and customer interests.

 Easily automated: you can create mailing templates and not worry about design or text blocks each time.

Mass mailing capabilities in Torgsoft

✅ Creating a customer base by different criteria (age, date of birth, discount card issue period, previous purchases).

✅ Creating an unlimited number of templates.

✅ Creating and sending mailings via SMS, Viber, or email directly from Torgsoft.

✅  Automatic phone number formatting (e.g., if numbers are entered as +38067, 067, with a dash or space, etc.) — the message will be delivered regardless of the format.

✅ Message signature with your own brand — alpha name.

✅ Sending individual messages (invoice, tracking number, repair status)

✅ Scheduled messages with a selected date and time

✅ Full analytics: delivery status tracking, opens, clicks, and the effectiveness of each campaign. View the mailing history.

✅ Complete security — the customer database remains only with you.

✅ Work in a single system: configure mailing templates, create customer lists, and send messages in one interface.

 Automate birthday greetings and personalized offers. All — directly in Torgsoft.

How to create a mass mailing in Torgsoft?

After purchasing the additional option «Mass mailing via Viber, SMS and e-mail», the menu item «Marketing → Mass mailing» will become available in your Torgsoft account.

To create a mass mailing in Torgsoft, you need to:

  1. Choose the mass mailing service to be connected to the Torgsoft software for message delivery. In the case of e-mail mailings, simply select the email delivery method available in Torgsoft: Outlook, SMTP, or the paid SendGrid service.

  2. Create a mailing template in the «Mass mailing templates settings» tab. Templates can be configured by language, type (SMS or email), and mailing type (standard, by invoice, by contact, by consignment note, birthday greeting, by repair, informing the consignor).

Mass mailing template settings

If you choose Viber mailing, the template window will look like this:

Mass mailing template3. Create a mailing by going to the «Mass mailings» tab, where you specify the mailing name (their kind), date, time, write a description of the mailing, choose a template from the list or create a new one, and select the service (TurboSms Viber, SMS service and others available in Torgsoft).

Mass mailing

4. Sort clients from the list of all clients in the «Marketing → Mass mailing → Clients» menu by filter (name, discount percentage, phone numbers, email addresses, city, addresses, type of discount card, or region).

Client selection

  • Learn more about how to make a multi-row client selection in the Torgsoft table to create a mailing list in the video.

You can add clients to the created mailing (filter them by a certain criterion) not only from the «Mass mailing → Clients» form but also from the «Analysis → Customer activity analysis» and «Marketing → Clients» forms. On these forms, you can apply other filters for selecting clients to whom the mailing was sent.

5. Click the «Create mass mailing» and «Send message» buttons.

How to set up different types of mailings in Torgsoft?

In Torgsoft, you can set up several types of mailings — e-mail, SMS, and Viber. Each option has its own features: 

E-mail mailing

email mailing

You can send e-mail mailings in Torgsoft in the following ways:

✓ Outlook — standard, by default (requires Microsoft Outlook on the computer with Torgsoft).

✓ SMTP, where you can connect your own mail server or an existing Gmail, Ukr.net account, etc.

✓ SendGrid service — allows you to send up to 100 emails for free and quickly, offers analytics, and allows clients to unsubscribe from mailings.

Sending emails using Microsoft Outlook or through the SMTP method from a personal mailbox — is free. Torgsoft has built-in spam protection.

SMS mailing

To send bulk SMS mailings based on the customer database in the Torgsoft accounting software, you need to connect a mass messaging service such as «TurboSMS», «AlphaSMS», and others, which, on a prepaid basis, allows you to send SMS in bulk.

One SMS message contains 160 Latin characters or 70 Cyrillic characters. Torgsoft is SMS mailing software for PC that can automatically transliterate text so that as much information as possible fits into a single message. 

If an SMS message exceeds the specified length, it is split into parts, and each part is sent and billed as a separate message.

Note: TurboSMS considers some characters as Cyrillic and others as Latin. This directly affects the cost of messages.
Latin: ~$^[]{}@_"'-=+!#%&*(),.?;:abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

GSM 03.38
Cyrillic: €–№`—« » ↨ → ↓ ↑ ← ₴ ☺абвгґдєеёжзийіїклмнопрстуфхцчшщъыьэюяАБВГҐДЄЕЁЖЗИІЇЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯ

If an SMS message exceeds the specified length, it is split into parts, and each part is sent and billed as a separate message.

Sending individual messages

If you need to send individual messages from the Torgsoft software (for example, payment details or special messages to a client), this can be done by email without connecting the «Mass mailing via Viber, SMS and e-mail» option. 

Without this option you can send:

  • a report to an intermediary only as an email using the Outlook sending method;

  • a fiscal receipt from the ECR (with the paid additional option «Electronic Cash Register connection» activated);

  • an SMS with a code for the client (with the paid additional function «Discount card verification via SMS» activated); 

  • a message to the supplier about a sold product (with the paid additional function «Consignor notification» activated)

Viber mailing

For Viber mass mailings, you need: 

  • a contract with TurboSMS, activation takes from 1 to 10 days,

  • a subscription for Viber messages through TurboSMS (you can purchase mailing packages per month from 1000 to 10,000 UAH). The cost of one promotional message when topping up with 1000 UAH – 1.48 UAH).

In the Torgsoft accounting software, you can configure the sending of an alternative SMS message if the recipient does not use Viber. 

Message type: Approximate cost per message
SMS from 0.94 UAH
Viber from 0.68 UAH transactional, from 1.48 UAH promotional
E-mail free

Prices per message are current as of October 2025.

Please note that the cost of SMS and Viber messages is not included in the «Mass mailing via Viber, SMS and e-mail» additional option.

Free trial

Try the «Mass mailing via Viber, SMS and e-mail» option free for 30 days — see for yourself how effective it is for retaining customers and encouraging repeat sales.

To activate the option and test it for free, go to the «Settings → List of additional options» section in the software. Select «Mass mailing via Viber, SMS and e-mail» and click «Activate for 30 days». After activation, the column will show the date until which the option will be active. Later, after purchasing the option, all previous settings will be saved.

Note that if you have already activated this additional option for free for 30 days before, you cannot activate it again for another 30 days.

What is required to create mass mailings in Torgsoft?

  1. Accounting software — Torgsoft Ultra or Terminal.

  2. Additional marketing automation option «Mass mailing via Viber, SMS and e-mail».

  3. A contract with the messaging service TurboSMS, AlphaSMS, or other services that can be connected to Torgsoft software (more services — via this link).

Additional useful Torgsoft features for mass mailings

  • CRM system for building and managing a customer base and upselling.

When using the additional «Customer interaction system» option, it is also possible to send messages to clients from the «Marketing → Contacts and reminders» form (with the «Mass mailing SMS and e-mail» option active).

Automate marketing operations to ensure customer loyalty and encourage repeat sales.

 Enable the «Mass mailing» option and turn your customer base into a stable source of sales!

How to configure the option yourself?

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