How to create an online store?

• Choosing a platform. Select a platform for the store: OpenCart, ModX, Torgsoft Online Market.

• Purchasing a domain and hosting. Register a domain name and purchase hosting for your website.

• Deploying CMS and website setup. Install SSL, add a logo, contacts, payment and delivery terms, offer agreement, and privacy policy.

• Preparing product database and inventory count. Upload products to Torgsoft: descriptions, photos, prices. Conduct an inventory count.

• Product synchronization with the website. Set up automatic product updates and stock synchronization on the website.

• Payment system setup. Connect payment systems: LiqPay, Platon, Portmone.

• Delivery setup. Integrate delivery services: Nova Poshta, Ukrposhta, pickup, courier services.

• SEO of the website. Add meta tags, keywords, and SEO descriptions to improve visibility.

• Analytics and advertising launch. Install Google Analytics. Launch advertising on Google, Facebook, Instagram.

1. Planning the catalog structure

The first step in preparation is creating a clear hierarchy of the catalog in the Torgsoft program. It is important to organize the assortment into logical categories and subcategories, such as "Clothing → Men's Clothing → Jackets." This structure not only simplifies navigation for customers but also ensures correct synchronization of products between the accounting program and your online store. If integration with marketplaces (Rozetka, Prom, etc.) is planned, it is essential to consider their catalog structure requirements from the start to avoid future integration issues.

2. Filling in product cards

Each product should have a complete card with the necessary information: name, SKU, price, description, units of measurement, and high-quality photos from different angles. For products with different characteristic variations (such as colors or sizes), create separate models with corresponding characteristics. This will help correctly group products and make it easier for customers to search on the website.

3. Setting up dynamic characteristics

Dynamic characteristics (size, color, material, etc.) are essential for the correct functioning of filters in the online store. It is important to understand that the characteristics filled in the product card in Torgsoft do not automatically become filters on the website. They must be separately configured as dynamic characteristics to provide customers with an easy way to search for products by parameters on the website.

4. Optimizing product images

Add high-quality images of each product, optimized for quick page loading. This is important to ensure fast website performance, especially on mobile devices. Use tools like Torgsoft Pixel Perfect for automatic photo processing, allowing you to reduce their size without quality loss.

5. Setting up synchronization with the online store

Set up product synchronization with the online store via Torgsoft. Choose which product categories will be displayed on the website and configure the automatic transfer of product data, prices, stock levels, and photos. This ensures that the information on the website is up-to-date without the need for manual updates.

6. Automatic updates and product management

The Torgsoft program automatically updates product information on the website: stock levels, prices, and other parameters. You only need to set the synchronization frequency in Torgsoft settings. This minimizes the risk of errors, such as selling a product that is out of stock. If necessary, you can manually disable certain products from synchronization, allowing you to control the assortment for the online store and marketplaces.

1. Automatic management of assortment and stock
   Torgsoft automatically synchronizes the product catalog, prices, and stock between the physical store and the online store. This eliminates the need for manual updates and ensures that customers always see up-to-date information about products and stock availability.

2. Easy product addition and updates
   Products already in the Torgsoft accounting system are automatically transferred to the online store with all the necessary information — descriptions, photos, characteristics. This reduces administration time and lowers the risk of errors during data updates. Adding a product to Torgsoft takes only 1–2 minutes.

3. Automated order processing
   Orders from the online store are automatically transferred to Torgsoft for further processing. This allows managers to easily track order status, reserve products, and send confirmations to customers.

4. Integration with payment systems and delivery services
   The online store based on Torgsoft supports popular payment systems like LiqPay, WayForPay, Portmone, as well as delivery services such as Nova Poshta, Ukrposhta, Meest, and Rozetka Delivery. This makes the purchase and delivery process convenient for customers.

5. Customer database and CRM functionality
   The system automatically collects and stores customer information, including purchases, contact details, and order history. This enables loyalty programs, personalized discounts, and mass communication via SMS, email, or Viber.

6. Fast and SEO-optimized website
   Websites based on Torgsoft are optimized for fast loading and better search engine ranking. The system supports SEO optimization, automatically adding meta tags and product descriptions to improve their visibility in Google and other search engines.

7. Marketplace support
   Torgsoft is integrated with marketplaces like Rozetka and Prom, and from your online store, you can export products to Hotline and Google Shopping. This increases audience reach and expands sales channels, positively affecting sales volumes.

8. Wholesale support
   The online store with Torgsoft is suitable not only for retail but also for wholesale. You can set special wholesale prices for different customer groups, which will be displayed only to registered users or to all visitors.

9. Scalability and security
   The system is ready to scale as your business grows, supporting an increase in the number of products and order volume, synchronization with multiple accounting centers, and the creation of multiple online stores. Customer data and transactions are protected by an SSL certificate, ensuring secure operation of the online store.

10. Cost minimization for support
    Integration with Torgsoft significantly reduces the costs of website maintenance. Key processes such as product updates, order management, and reporting are automated, allowing you to focus on business development.

By purchasing the Torgsoft accounting program with synchronization to the online store, you receive a fully automated process for selling your store's products: from product synchronization and order processing to payment system and delivery integration. This significantly reduces manual work, increases your business's efficiency, brand recognition, and ensures excellent service for your customers.

Torgsoft Online Market — 29900 UAH per year. This option allows you to quickly create your own online store and set it up within 1-2 days using ready-made responsive templates that are easy to customize without involving designers. You can adjust colors, fonts, logos, banners, and the placement of elements, providing a user-friendly interface for both desktop and mobile users.

Another option — unique design from the Black&White studio. The website development period — 40-60 days from scratch, cost — from 90,000 UAH. This option is suitable for those who seek a custom solution with complete control over every detail, tailored to the brand and business specifics.

The cost of creating a website includes basic integrations necessary for the quick launch of online trading:

• one payment system of your choice — Liqpay, Wayforpay, or Monopay,
• integration with popular delivery services — Nova Poshta, Meest, Rozetka, or Ukrposhta,
• the installation of analytics codes — Facebook Pixel, Google Analytics, Google Tag Manager — and adding the site to Google Search Console (enhanced e-commerce is configured separately),
• for SMS notifications, integrations with the Turbosms service are used.

Other integrations or additional features can be implemented by agreement, as their complexity depends on the specifics of your project and customization requirements.

Features of an online store vary depending on the choice of service provider. If you want a personalized approach, web studios offer more options for customization, but the development process will take longer. If you're looking for a ready-made solution — the online store and additional Online Market option allow you to quickly launch a sales site, especially if you already have Torgsoft accounting software with a filled product database. Online stores from Torgsoft can be created in 1 day and used immediately.

The full list of Torgsoft Online Market features is available in the technical documentation and on the product description page.

This solution is widely used by businesses in Ukraine for a quick start in online commerce.

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1. Synchronization with Torgsoft accounting system

 

• Product synchronization: automatic updating of product data, models, categories, dynamic characteristics, descriptions, photos, prices, and stock levels between the Torgsoft accounting system and the online store.
• Automatic updates of stock and prices: synchronization of actual product quantities and price changes between Torgsoft and the website.
• Order synchronization: all orders from the online store are automatically sent to the Torgsoft software for further processing.

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2. Product catalog and management

 

• Dynamic product characteristics: the ability to add any characteristics (size, color, material, power, area, etc.) and use them for filters and online search.
• Product models: combining products with different characteristics into one model with the ability to select variants (color, size).
• Product card: detailed description, photos, characteristics, SKU, prices, discounts, and a «Buy» button.
• Product photos: ability to add multiple product photos, synchronization of the main photo with Torgsoft. Size optimization, background removal, quality improvement, and image compression.
• Automatic creation of a characteristic table: ability to configure characteristic positions and create links to product models.
• SEO for products: automatic creation of SEO-optimized product descriptions based on dynamic characteristics.
• Creation of virtual product categories: combining products into special categories for SEO and marketing purposes.

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3. Order management

 

• Shopping cart: ability to add products to the cart, edit quantities, and view the total amount.
• Order processing: with delivery and payment options, as well as wholesale price checks.
• Order information: automatic notifications to the customer about the order status, processing, and delivery.
• Minimum order amount: ability to set a minimum order amount for purchase.
• Minimum quantity for ordering: the system automatically accounts for the minimum product quantity for order during checkout.

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4. Payment systems

 

• Integration with payment systems: support for LiqPay, Portmone and other online payment systems.
• Cash on delivery: setting up payment after the product is received.
• Support for other payment methods: ability to add custom payment methods with customer notifications.

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5. Delivery systems

 

• Integration with Nova Poshta, Ukrposhta: automatic branch selection during order placement, synchronization with current postal service data.
• Delivery method selection: courier delivery, store pickup, postal services.
• Support for self-pickup: automatic search of your stores for self-pickup.

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6. Mobile adaptation

 

• Responsive design: automatic adjustment of website display to screens of different devices — smartphones, tablets, and computers.
• Mobile optimization: pages load quickly, even with a weak internet connection for the user.

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7. SEO optimization

 

• Search engine optimization: adding meta tags, keywords, SEO descriptions for products, categories, and pages.
• SEO for characteristics: ability to set unique URLs for product characteristics and their filters.
• Integration with Google Search Console and Google Merchant: improving indexing and sales of products through Google Shopping.
• Automatic generation of structured data: for product scanning by other systems such as Google Merchant Center.

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8. Analytics system

 

• Google Analytics: tracking traffic, analyzing user behavior, traffic sources, and sales performance.
• Connection to Google Merchant Center: for product advertising in Google Shopping.
• Sales reports: analytics of popular products, analysis of gross revenue and profitability in the Torgsoft software.
• Facebook Pixel: integration to track user behavior on the website for targeted advertising.

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9. CRM functionality

 

• User's personal account: storing purchase history, contact details, and delivery addresses.
• Discounts and promotions: support for loyalty programs, promo codes, and bonus programs.
• Automatic creation of customer cards: information about new customers is automatically added to the Torgsoft database.
• Customer notifications via email, SMS, or Viber: ability to send mass messages via TurboSMS.

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10. Website design

 

• Design constructor: setting up the color scheme, fonts, layouts of the header and footer, product cards.
• Ready-made templates: selection of responsive templates for the online store.
• Customization of buttons and interface elements: ability to change the style, color, shape of buttons, and text fields.
• Advanced filter settings: ability to choose filter colors, adapt the display for different devices.
• Main page posters: ability to add posters for promotions or key products.
• Category icon customization: ability to add custom icons for product categories.
• Partner logos in the footer: automatic display of correct partner logos for delivery, payment, and other integrations.
• Zoom for product photos: ability to enlarge images for viewing product details.

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11. Built-in security system

 

• SSL certificate: protection of personal data and transactions.
• Protection from incorrect redirects: ensures correct website display without unnecessary redirects.
• Setup of free CloudFlare service for fast loading of the online store, protection against DDoS attacks, and improving site stability with the help of a distributed server network (CDN)

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12. Scalability

 

• Caching system: static and dynamic caching to speed up website loading.
• Horizontal scaling: ability to handle large traffic volumes as the business grows.
• Page load speed: optimization for high PageSpeed scores.

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13. Content management

 

• Content editor: ability to easily add articles, descriptions, images, and videos through the CMS.
• Email template editor: ability to customize templates for order confirmation, order notifications, password recovery.
• Adding extended descriptions: ability to create extended descriptions for categories and the homepage.

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14. Wholesale support

 

• Wholesale prices: ability to set different prices for wholesale and retail customers.
• Wholesale orders: integration of special terms for wholesale buyers into the order processing.

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15. Speed optimization

 

• Progressive JPEG: reducing photo size for faster loading without quality loss.
• Torgsoft Pixel Perfect: a tool for automatic photo processing, background removal, and image quality optimization.
• Torgsoft Pixel Perfect: a tool for automatic photo processing, background removal, and image quality optimization.

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16. Online store filters

 

• Dynamic filters: filters adjust depending on selected product characteristics, ensuring faster and more accurate searches.
• Price filters: ability to select the minimum and maximum price for products.
• Prefixes for filters: ability to add prefixes to filter values.
• Search by characteristics: ability to search by filter values.
• Filter adaptation to the number of products: filters can be automatically opened or closed for user convenience.

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17. User page

 

• Recently viewed products: quick access to previously viewed products.
• Favorites: ability to add products to favorites for quick access.
• Copy SKU or product barcode: ability to quickly copy a product's SKU for easy searching.

Is it possible to create an online store without technical knowledge?

Yes. Thanks to ready-made templates and automatic synchronization, with Torgsoft you can create an online store without programmers and start selling in just 1–2 days.

How much does it cost to create an online store with Torgsoft?

The basic cost of an online store on the Torgsoft platform is UAH 29,900 per year. You can also purchase packages for shorter periods: 6 months (UAH 15,750), 3 months (UAH 8,250), or 1 month (UAH 2,950). The package cost may include additional expenses for purchasing an accounting software license (if you don’t have Torgsoft yet), domain, and hosting.

What is needed to launch an online store with Torgsoft?

You need the Torgsoft accounting software (license “Ultra” or “Terminal”), a filled product database, domain, and hosting. Everything else will be configured by Torgsoft specialists.

How is TOM better than Prom or Rozetka?

Your store is a separate website with its own domain, appearance, and functionality. When selling on marketplaces, you promote third-party systems instead of your own business.

On the TOM platform, you don’t pay a percentage from each order. You have full access to your client base, statistics, design, and functions — everything belongs to you. Unlike Prom or Rozetka, Torgsoft specialists can accept customization requests, make client-specific edits, or even add new features within the defined parameters.

Does Torgsoft support wholesale trade in an online store?

Yes. You can set special prices for wholesale customers that are visible only to registered users or under certain conditions.

How is Torgsoft different from other online store platforms?

Unlike other software solutions, Torgsoft combines accounting, CRM, analytics, synchronization, website, and marketplaces in a single system. It saves time and money, eliminates the need for third-party developers, and ensures tight integration with software specifically designed for retail. Torgsoft also supports fiscalization via ECR.