Marketing: discount system and discount accounting

Webinars from Torgsoft never lose their relevance, as we talk not only about the functionality of the program,

but also about how to increase sales in your store, about methods, tools and assistants for your business

Webinar from 7.02.2014

Webinar from 25.06.2013

• How to maintain a database of customers and their personal data. How to print customer questionnaires from the program;
• Where to get barcodes for discount cards. You will learn how the barcode on the discount card is connected with the identification of the customer and the calculation of his discount;
• How to launch discount cards in the store from scratch or transfer customers from unnamed cards to registered ones (linked to the program). What to do if a customer has lost a card: card replacement, name replacement, barcode replacement;
• What discount systems are used in stores. What is the advantage of each of them and how do they differ? How to set up the program to trigger a discount on a customer's card, according to the selected discount system (cumulative, fixed, bonus discounts);
• How to make sure that the discount does not work for certain types of goods. Automatic limitation or reduction of the discount in the absence of card purchases;
• Birthday discounts. How to set up a special discount in honor of the birthday of the customer or his children? How to use congratulations with discounts to attract customers. How to congratulate a customer on his or her upcoming birthday in advance.
• Overview of other features of the in-store discount system: Promotions and Bonuses.
• Promotions: a tool for automatic calculation of discounts that combines various combinations and conditions for receiving a discount or gift. Bonuses - "non-cash" discounts: the principle of accrual and calculation of bonus points.
• Analysis of the use of discounts. How to detect discount fraud and what measures can be taken.