Automation of the full cycle of online store operations in Torgsoft
01.04.2026 12:37In this videocast, we show how the Torgsoft software helps entrepreneurs automate the full cycle of an online store and marketplace sales without constant manual actions. You will see how a single system can manage orders, products, prices, stock levels, payments, delivery, and customer communication. Torgsoft synchronizes data between the accounting database and online platforms, so product information, characteristics, availability, and prices stay up to date without duplication or confusion.
We will also review the full order journey:
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automatic receipt,
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processing by a manager,
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creating a customer card,
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recording contacts and further work with delivery and payment.
Special attention is given to integration with Binotel IP telephony, work with Nova Poshta, creating TTNs, and sending payment details, SMS, and Viber messages directly from the program interface. The video also shows how to control bank statements in Torgsoft, track order payments, and generate fiscal receipts via pECR.
This videocast will be useful for online store owners, marketplace sellers, sales managers, and entrepreneurs who want to combine accounting, orders, logistics, customer communication, and financial operations in one program.
If it is important for you to reduce errors, speed up order processing, and bring order to your business processes, this overview will help you understand how to implement it in practice with Torgsoft.
00:00 — Introduction
00:50 — Why full-cycle online store automation is needed
03:10 — Differences between offline and online store automation
04:50 — Which online platforms can be synchronized with Torgsoft
06:05 — What TOM is
06:30 — What needs to be configured for data exchange between online stores
07:30 — What data is included in a product card in an online store
08:45 — An example of how a product looks in an online store and its characteristics
10:00 — What important information needs to be uploaded for an online store
11:10 — How often information in the online store is updated and how to do it
12:55 — How to create orders and how they are displayed in TOM
16:15 — How to create a customer card when receiving an order
18:15 — How the Torgsoft accounting software behaves when there is an error in customer data
20:10 — What information is displayed in an order
23:40 — How to contact the customer and where to view call information
26:35 — How to create a contact in the accounting software
28:15 — How to change order information
31:00 — How to send payment details to the customer
32:00 — An example of sending a message to the customer
37:00 — How to check whether the customer has paid for the order
42:40 — How to ship an invoice
43:50 — An example of sending an order via Nova Poshta
49:10 — How to create and print a TTN
51:40 — Notification to the customer about order shipment
53:20 — How to track shipment status
57:20 — What order documents can be created for the customer
1:01:00 — Summary
Learn more about Torgsoft Online Market
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01.04.2026
Automation of the full cycle of online store operations in Torgsoft
Online store automation in Torgsoft: orders, payments, delivery, customers and synchronization with marketplaces
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