Customer Interaction System: Store Settings 1 | Part 4

Store Promotions: Effective Methods to Increase Sales

1. Unconditional Discounts

The simplest and most common way to stimulate sales. Customers eagerly buy products at a lower price, especially if the promotion applies to the entire assortment. However, constant discounts may form a habit of waiting for the next price reduction season.

2. Clearance Sale or Stock Liquidation

Helps get rid of stagnant products, free up storage for new items, and increase sales volume. In Torgsoft, stock analysis can be performed using the "Stagnant Product Analysis" function.

3. Discount on the Second Item in Receipt

Encourages customers to buy more than one item. Typically, the discount applies to the cheaper item in the receipt, stimulating larger purchases.

4. "Happy Hours" Promotion

Discounts apply within a specific time frame, such as from 10:00 to 13:00. This format helps attract customers during low-activity periods. For the promotion to be effective, it must be held regularly and actively communicated to customers.

5. Discounts for Specific Customer Categories

Offers for pensioners, students, parents with children, or other target groups increase loyalty and attract new customers. It is important to analyze your audience and tailor the promotion to their needs.

6. Privileged Discounts

VIP customers receive special conditions that encourage them to return. This promotion works well for wholesale buyers or regular customers who reach a certain spending level in the store.

7. "Refer a Friend" Promotion

Expands the customer base through recommendations. For example, a customer receives a 5% discount for one friend, 7% for two, and 10% for three. The main condition is the high quality of products and services, which promotes natural word-of-mouth marketing.

8. Birthday Discount

Personalized offers for customers' birthdays or their children's birthdays increase loyalty. In Torgsoft, it is possible to automatically track clients' and their family members' birth dates to create individual discounts.

9. Incentive Discount

A customer performs a specific action (e.g., sings a song in the store) and receives a discount. This is a rare but effective way to attract attention, especially during holidays or promotional events.

10. Discount for Quantity or Purchase Amount

A customer receives a discount when buying a certain quantity of goods or reaching a specific total in the receipt. Such promotions encourage bulk purchases and group shopping with friends or relatives.

11. Discount for Online Activity

Customers receive bonuses for subscriptions, likes, shares, comments, or reviews. This helps not only increase sales but also enhance brand recognition and attract new customers.

00:00 — Introduction

00:30 — How to Set Up Promotional Programs

02:00 — The Most Popular Promotions

02:30 — How to Set Up Unconditional Discounts

10:20 — How to Exclude Product Subtypes

11:40 — Where to Select the Required Season

13:20 — How to Set Up in Which Store the Promotion Applies

17:00 — Where to View How the Promotion Works

20:50 — How to Disable Used Promotions

21:50 — Discount on the Second Item in the Receipt

25:10 — Where to Select the Promotion Period

27:05 — How to Apply a Promotion to Items with Different Prices

30:00 — Where to View Items Affected by the Second Item Discount Promotion

33:35 — "Happy Hours" Promotion

37:20 — How to Select a List of Customers Eligible for Discounts

40:45 — Where to Specify Age-Based Parameters

45:40 — Where to View the Application of the "Happy Hours" Promotion

47:45 — Birthday Discount

50:30 — Setting Up a Discount Based on Purchase Amount

53:00 — "Free Shipping" Discount

58:30 — Conclusion

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