Torgsoft Online Market: preparation of the accounting program for synchronization with the online store

In this video tutorial, you will learn how to prepare the Torgsoft accounting program for synchronization with the Torgsoft Online Market online store.

The material will be useful for entrepreneurs who plan to upload products to the site, create categories, fill in descriptions and configure characteristics.

The entire process is considered step by step - from the structure of products to connecting synchronization.

Video content: step-by-step timecode

00:00 — Intro

01:15 — How to start synchronizing with an online store

05:15 — What parameters to use in the product description

09:40 — What to use the product tree for

11:30 — Why it is important to write the product name correctly

18:42 — Product subtypes 

19:45 — Product characteristics

21:05 — What is the recommended number of subcategories 

24:30 — Screen diagonal

28:45 — Limitations on characters in characteristics 

35:00 — Characteristics option — text 

38:25 — How to fill out a product card

43:50 — How to add a product photo

48:15 — Which form to use to add another product

52:00 — How to create product models

59:10 — Meta creation of product models

01:02:10 — Features of the models 

01:05:10 — How to properly plan the transition of goods to an online store

01:12:00 — Synchronization 

01:16:55 — Special price of goods for an online store

01:18:20 — Description of goods for SEO

01:21:40 — How to synchronize a product in parts

01:25:30 — Bottom line 

Instructions

Setting up categories and preparing Torgsoft for synchronization with an online store based on Torgsoft Online Market

Customize categories

TOM (Torgsoft Online Market) uses the synchronization section to create site categories. This allows you to customize categories in Torgsoft without interfering with the structure of product types.

Actions to customize categories:

• Opening a product type card:
• Go to the Commodities → Types of goods section.
• Select the desired product type.
• Select the synchronization section:
• In the product type configuration form, select a section or click on the list next to the Synchronization section field.
• Add a new section by clicking "Add current" or "Add subcategory" (a subcategory adds a subcategory for the selected category).
• Enter the name and unique number of the category:
• In the synchronization section settings form, enter a category name and a unique number.

• Add a parameter to the synchronization file:

• Add the "Sync section entire" and "Category" options to the sync file.
• Repeat these steps for all types of products you want to synchronize.

Customize dynamic performance

In Torgsoft, you can create individual dynamic characteristics for products that are not included in the standard list.

Actions to customize dynamic performance:

1. Select a dynamic characteristic in the synchronization file:

• Go to Warehouse → Synchronize with online store.
• Add a new value. In the form, select the parameters: Dynamic characteristic, the name of the characteristic from the drop-down list, and the name of the characteristic with the _dp prefix.

Customize the HTML description

TOM allows you to choose between dynamic HTML description and standard text description.

Actions to add an HTML description:

1. Adding a dynamic HTML description:

• Open the Dynamic characteristics form for the product type and add a new characteristic (if not already configured).
• In the synchronization file, select the dynamic characteristic and set it as "Description_html".

2. Dodavannya standard text description:

• In the synchronization file, select "Description" and name the column "Description_html".

Photo settings

The TOM scans the folder with product photos to identify relevant images.

Actions to customize your photo:

1. Adding the Product photo field to the synchronization file:

• Add the Product photo parameter (a comma-separated list of files) to the synchronization file.

Using dynamic characteristics as standard

A synchronization file allows you to flexibly customize data matching. To synchronize a dynamic characteristic as a standard, add it to a synchronization file with a standard column name (for example, Color for color).

Synchronization of Torgsoft with an online store based on Torgsoft Online Market provides effective management of categories, dynamic characteristics, product descriptions and photos. By following these steps, you can easily set up your products for synchronization, which will greatly simplify the process of managing the assortment and improve its display in your online store.

The process of synchronization in Torgsoft Online Market

Data synchronization is a key process in Torgsoft Online Market (TOM) that ensures the relevance of information on the online store's website. This includes automatic updating of product data and product photos in accordance with changes in the Torgsoft program. Let's take a look at the steps of this process.

Prepare a file for synchronization

1. Create a file:

• The Torgsoft program prepares a file with information about the goods and their photos.
• The file is sent to the server.

File analysis

2. Data analysis:

• The TOM analyzes the synchronization file.
• Determines what changes need to be made to the online store database (CMS) to update product information.

Synchronize information

3. Data update:

• Adding new products.
• Update existing product information.
• Delete outdated data.

Synchronize photos

4. Update photos:

• After updating product information, the program synchronizes product photos.
• Photos are updated in the same way as data.

Website update

5. Refreshing pages:

• Pages related to the updated data will also be updated.

Re-synchronization

6. Detecting changes:

• TOM finds all changes in the synchronization file and photos.
• It only makes changes, which ensures quick re-synchronization if there are few changes.

Additional aspects

Synchronization time

7. Duration:

• The synchronization time depends on the amount of information and photos.
• For example, synchronizing 1000 photos takes about 15 minutes.

8. Automation:

• You can set up synchronization to occur automatically once a day or several times a day.
• You can manually start synchronization at any time.
• It is recommended to schedule synchronization outside of business hours, as it can use a lot of server resources.

Causes of synchronization errors

9. Possible problems:

• Required data is not specified.
• The same column names are specified in the synchronization file.
• The server does not work during synchronization.

Synchronization file

10. File contents:

• A digital document created in the Torgsoft program.
• Contains information about products, features, categories, etc.

11. Required data:

• Some data is required for the identification and description of goods.
• Other data can be optional, which gives you flexibility in choosing information depending on the needs of the store.

Synchronization file data

• GoodId – Item number

• GoodName – Product name

• Category – Synchronization section number (Categories)

• SynchronizationSection – Name of the synchronization section (Categories)

• SynchronizationSectionFull – Name of the synchronization section with full information (Categories)

Basic requirements for data synchronization

• Synchronization section (Category):

• Length: no more than 255 characters.

• Special characters: avoid reserved characters such as =, ;, "".

• The number of the synchronization partition:

• Uniqueness and format: must be a unique, positive number.

• Product name:

• Length: no more than 255 characters.

• The name of a dynamic characteristic:

• Length: no more than 255 characters.

• Special characters: avoid double quotes "" or ;.

• The value of dynamic characteristics:

• Maximum length: 255 characters.

• Value 0: has a special use, is not synchronized as a normal value.

• Special characters: Values consisting solely of special characters will be ignored.

Frequently Asked Questions

How to start syncing Torgsoft with the online store?

To start synchronization, you need to configure product categories in Torgsoft, create a synchronization file with all required parameters, and upload it to the website.

How to add dynamic characteristics to a product?

In Torgsoft, you must create a characteristic with a unique name, and in the synchronization file, select the type “Dynamic characteristic” and specify the name with the _dp suffix.

What is the difference between an HTML description and a regular one?

An HTML description allows you to format text, add headers, lists, images, and other visual elements. This improves the appearance of the product page in the online store and contributes to SEO optimization.

How to add product photos during synchronization?

In the synchronization file, add a “Product photo” column with a list of file names separated by commas. Torgsoft will automatically match the images to the products during import.

How to optimize product names for SEO?

Names should be unique, without special characters, and include keywords. It is recommended not to exceed 255 characters and use a logical structure (e.g., brand + model + feature).