Бонус жүйесі: қалай ұйымдастыруға және конфигурациялауға болады

Bonus system in the store: how to organize and set up a bonus system in Torgsoft

1. For which stores and why can it be useful to switch from the usual discounts to the new terms of a bonus loyalty program? What are the advantages and disadvantages of the bonus system?
2. How to transfer customers from discount cards to bonus cards - in real life and in the program. Organizational issues and settings in Torgsoft. How to reduce the possible negative impact of the transition from the usual discounts to bonuses? What can be offered to customers as a motivation to switch?
3. How to encourage future birthdays of the month to make purchases with bonus points. And how to implement it in the program.
4. What opportunities are available in the Torgsoft bonus system? Settings, accumulation, and redemption policy. How to create several categories of bonus cards for different groups of customers (for example: "Gold Bonus", "Silver", "Starter").
5. Accrual and use of bonuses. How does it look like in the seller's work? What about returns? How are transactions with bonuses displayed in sales reports? Bonus "burnout".
6. "Two-level bonus system. How to motivate existing customers to bring new customers to you and earn bonuses.
7. New report on the movement of bonuses.
8. Training of sellers and organizational issues. When launching any loyalty program, especially when changing the familiar to the new, it is important to train salespeople. After all, they are the ones who contact customers and should be able to "sell" the benefits of any discount system adopted in the store.