This video is from 2014. The program’s design has changed considerably, and it has more features. However, the way many modes work has stayed the same or remains very similar. We are updating the knowledge base and video lessons. Since 2022, videos have been available exclusively in Ukrainian.
Planning advertising
Start with the campaign goal, budget, and products you want to show customers. Set separate costs and a way to measure results for outdoor advertising, online channels, and customer messages. Compare spending with actual sales over the period, not just with the number of views.
Working in the store
Explain to sellers how to clarify a customer’s needs, show available product options, and answer questions about prices and purchase terms. Check product availability in the inventory system before promising it to a customer. The webinar was recorded in 2014; advertising channel examples should be assessed against current conditions.
Learn more: Analyzing sales results
Go back to the previous step