From July 1, 2026, the TurboSMS service is updating tariffs for Viber messages and SMS, as well as changing the rules for account top-ups. The changes are related to the update of Viber’s tariff policy and the transition to euro-based settlements for international destinations. Below is a brief overview of what is changing and which Torgsoft users this concerns.
What changes from July 1
- Tariffs for Viber messages are being updated due to changes in Viber’s tariff policy.
- The cost of all Viber messages and SMS to foreign operators is linked to the euro. For SMS within Ukraine, the tariff conditions do not change.
- Funds are deducted from the balance in hryvnia at the NBU exchange rate at the time the mailing is created.
- New account top-up tiers apply: up to UAH 9,999, from UAH 10,000 to UAH 49,999, and from UAH 50,000. The larger the top-up amount, the lower the message cost.
Estimated tariffs
Prices are shown including VAT. The cost depends on the account top-up tier. Hryvnia values for Viber are provided as an example at the NBU exchange rate as of 12.06.2026 and may change along with the exchange rate.
- Viber, transactional messages — from UAH 0.77 to UAH 0.83 (0.0149–0.0160 €).
- Viber, advertising messages — from UAH 1.68 to UAH 1.73 (0.0324–0.0334 €).
- Viber, chat session — from UAH 1.16 to UAH 1.22 (0.0224–0.0235 €).
- Viber, international messages — from UAH 3.48 to UAH 3.54 (0.0672–0.0683 €).
- SMS within Ukraine — from UAH 1.26 to UAH 1.29.
Separate, higher tariffs apply to gambling and financial organizations. The monthly minimum package for using a Viber sender is 200 € (about UAH 10,367 at the NBU exchange rate at the time of deduction). This amount can be spent on Viber messages and chat sessions during the paid month.
Who this concerns
The changes concern those Torgsoft users who send messages to customers through the TurboSMS service. In the program, this includes, in particular:
- Viber messages for documents — service (transactional) notifications about order status, TTN number, account top-up, etc.
- Advertising Viber mailings and chat sessions — messages about promotions, discounts, and new arrivals.
- Mass mailings to the customer database via SMS and Viber.
- SMS to foreign operators, if you send messages to customers outside Ukraine.
SMS within Ukraine are charged as before — the conditions do not change here. Torgsoft works with several SMS services (TurboSMS, Epochta, AlphaSMS), so the new tariffs apply specifically to those who have TurboSMS connected as their sending service.
The full list of new tariffs and top-up tiers is available on the service website: turbosms.ua.
The “Mass customer mailings” option
The option allows you to send customers SMS, Viber and e-mail directly from Torgsoft — to the entire database or to a selected list. It is used for reminders, informing about promotions and discounts, greetings, and bringing customers back.
The process is built in two steps. First, a mailing template is created in the program: its type is selected (SMS, Viber, or e-mail), and the text and sender name are specified. For SMS and Viber mailings, you need to specify the sending service — TurboSMS or AlphaSMS. Then, in the “Mass mailings” tab, the mailing itself is created: the date and time are specified, the template and recipient list are selected. Customers can be selected using filters — by region, age, date of birth, or mailing subscription. After sending, the program shows the delivery status for each contact.
Go back to the previous step