Olena Kovalenko

Torgsoft tools for low-season retail sales: client messaging, bonuses, discounts, referrals, stock control, staff motivation and eExcise preparation.

What to give salespeople and the store team for Trade Day: 20 ideas in 5 areas — practical small items, experiences, development, recognition, and care.

Product margins are the key to successful sales. How to sell with maximum profitability, how to determine the margin on the product so as not to disappoint customers?

Advertising generates views, but the number of receipts does not increase. We go through the customer journey — enquiry, hesitation, purchase, return — and show how to address each point of loss.

Every decision goes through the owner, taking a holiday is impossible, and the phone never stops ringing. We examine the operational causes of fatigue and how to reduce the workload through delegation while retaining control.

Five fraud schemes targeting online sellers: recipient swaps, mass non-pickups, courier phishing, fake payment receipts. How to screen orders and buyers.

Starting a business from scratch is an interesting and promising task. How can you start a business from scratch without significant investments? Small business ideas from scratch, useful tips and development strategies.

Weak demand, a thin financial buffer, and a cautious buyer in 2026. Practical solutions for retailers: analytics, pricing, inventory, loyalty, and work during power outages.

TurboSMS tariff changes from July 1, 2026: Viber, SMS, euro-based pricing, top-up tiers and impact on Torgsoft users.

When Entrepreneur's Day is celebrated in Ukraine and what to gift a business owner: ideas for relatives, partners, and the team, tips, and a list of things better not to give.

Who creates fake orders: bots, competitors, scammers with forged receipts. Warning signs, payment verification, and an order-filtering checklist.

How to automate an electronics store and service center: sales, repairs, inventory, IMEI, CRM, logistics, waybills, and financial control in Torgsoft.