Olena Kovalenko

Editor, Head of Content Quality
Olena Kovalenko is responsible for content quality at Torgsoft. She analyzes customer requests, transforms their experience into knowledge. She explains Torgsoft functions in simple language so that automation is accessible to everyone.
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08.10.2026
42 Retail Promotion Ideas and Examples
42 retail promotion ideas: discounts, bonuses, gifts and loyalty programs. Practical examples, marketing advice and Torgsoft features.
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15.09.2026
How to sell on Prom.ua and Rozetka: 8 order control rules
Track payment status, waybills, delivery payer, deadlines, delayed, lost and unclaimed parcels, returns, fiscal receipts, and actual profit.
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12.09.2026
What Every Store Owner Should Know: Practical Skills and a 30-Day Plan
Learn to calculate store costs and profit, plan payments and purchasing, and work with customers and staff using a 30-day practice plan.
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11.09.2026
Store Reputation: How to Keep Promises and Handle Reviews
Align prices, stock, and delivery; respond to complaints; and measure the quality of your store’s customer service.
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06.09.2026
Carrier delivery delays: a guide for retailers
How to manage stock, reservations, pre-orders, tracking numbers, unclaimed parcels and customer updates when carriers face delays.
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04.09.2026
How entrepreneurs can support Ukrainian publishers
Which Ukrainian publishers were hit by attacks and which business books you can buy or preorder directly to support Ukraine’s publishing industry.
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21.08.2026
How to Add Your Store to Google Maps and Manage Its Business Profile
Check whether your store has a profile in Google Search or Maps. Create one if it doesn’t. For an existing profile, claim it or request access from the current owner, depending on its verification status.
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14.08.2026
AI and SEO: a guide for Ukrainian retail
How AI Overviews, AI Mode and ChatGPT change store traffic. Data, metrics, GEO basics and a step-by-step 90-day plan.
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02.08.2026
Retail accounting rollout: 7 common mistakes
Demo period, data prep, staff access rights, integrations and backups: seven mistakes when adopting inventory accounting in a store and how to avoid them.
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02.08.2026
Back-to-School Retail: Assortment, Purchasing and Stock
How to prepare a store for back-to-school season: demand forecasting, purchasing, bundles, pricing, displays, online sales and stock control.
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01.08.2026
Inventory Management: Stocktaking in Retail and Production
How to manage stocktaking in stores, warehouses, manufacturing, and e-commerce: frequency, roles, controls, and discrepancy analysis.
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28.07.2026
How to Increase Sales in the Low Season
Torgsoft tools for low-season retail sales: client messaging, bonuses, discounts, referrals, stock control, staff motivation and eExcise preparation.
Torgsoft is a ready-made solution for warehouse, financial, and inventory management for small and medium-sized businesses
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