Olena Kovalenko

Editor, Head of Content Quality
Olena Kovalenko is responsible for content quality at Torgsoft. She analyzes customer requests, transforms their experience into knowledge. She explains Torgsoft functions in simple language so that automation is accessible to everyone.
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08.10.2026
42 Retail Promotion Ideas and Examples
42 retail promotion ideas: discounts, bonuses, gifts and loyalty programs. Practical examples, marketing advice and Torgsoft features.
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23.09.2026
How to Prepare a Store for Black Friday: A Plan from Purchasing to the Final Review
A plan to prepare your store for Black Friday: product range, stock, fair discounts, team operations, delivery, and results calculation.
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23.09.2026
How to Increase Retail Sales: Five Actions for Store Owners
Five practical ways to grow sales: product availability, clear prices, relevant add-ons, order fulfillment, and repeat purchases.
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23.09.2026
Artificial Intelligence for a Small Store: How to Choose a Task and Assess Its Value
Learn how to test AI on 20 examples, protect store data, check responses, and calculate costs including employee time.
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23.09.2026
12 Additional Torgsoft Options: How to Choose and Test Before Buying
Compare 12 Torgsoft options: the licenses, settings, limitations, and tests that can help you choose the right features for your store.
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19.09.2026
Customer Types in Sales: 9 Situations and Practical Actions for Sales Staff
How to understand what a customer needs, recommend a suitable product, and record agreements: nine situations for retail stores.
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15.09.2026
How to sell on Prom.ua and Rozetka: 8 order control rules
Track payment status, waybills, delivery payer, deadlines, delayed, lost and unclaimed parcels, returns, fiscal receipts, and actual profit.
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12.09.2026
What Every Store Owner Should Know: Practical Skills and a 30-Day Plan
Learn to calculate store costs and profit, plan payments and purchasing, and work with customers and staff using a 30-day practice plan.
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11.09.2026
Store Reputation: How to Keep Promises and Handle Reviews
Align prices, stock, and delivery; respond to complaints; and measure the quality of your store’s customer service.
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06.09.2026
Carrier delivery delays: a guide for retailers
How to manage stock, reservations, pre-orders, tracking numbers, unclaimed parcels and customer updates when carriers face delays.
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04.09.2026
How entrepreneurs can support Ukrainian publishers
Which Ukrainian publishers were hit by attacks and which business books you can buy or preorder directly to support Ukraine’s publishing industry.
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21.08.2026
How to Add Your Store to Google Maps and Manage Its Business Profile
Check whether your store has a profile in Google Search or Maps. Create one if it doesn’t. For an existing profile, claim it or request access from the current owner, depending on its verification status.
Torgsoft is a ready-made solution for warehouse, financial, and inventory management for small and medium-sized businesses
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