Page 2 - Olena Kovalenko

What to give salespeople and the store team for Trade Day: 20 ideas in 5 areas — practical small items, experiences, development, recognition, and care.

Product margins are the key to successful sales. How to sell with maximum profitability, how to determine the margin on the product so as not to disappoint customers?

Advertising generates views, but the number of receipts does not increase. We go through the customer journey — enquiry, hesitation, purchase, return — and show how to address each point of loss.

Every decision goes through the owner, taking a holiday is impossible, and the phone never stops ringing. We examine the operational causes of fatigue and how to reduce the workload through delegation while retaining control.

Five fraud schemes targeting online sellers: recipient swaps, mass non-pickups, courier phishing, fake payment receipts. How to screen orders and buyers.

Starting a business from scratch is an interesting and promising task. How can you start a business from scratch without significant investments? Small business ideas from scratch, useful tips and development strategies.

Weak demand, limited reserves and cautious buyers. Retail actions: analytics, pricing, inventory, loyalty and operating during power outages.

TurboSMS tariff changes from July 1, 2026: Viber, SMS, euro-based pricing, top-up tiers and impact on Torgsoft users.

When Entrepreneur's Day is celebrated in Ukraine and what to gift a business owner: ideas for relatives, partners, and the team, tips, and a list of things better not to give.

What technologies a store needs: accurate stock balances, channel synchronization, fast checkout, personalization, analytics, AI, and data protection.

Who creates fake orders: bots, competitors, scammers with forged receipts. Warning signs, payment verification, and an order-filtering checklist.

Plan a discount calendar separately for each batch of goods. Record the arrival date, choose the items for the promotion, set the discount and schedule a date to review the results. Choose the next stage based on stock, sales and store expenses.