How to Increase Sales in the Low Season

How to increase sales in the low season: start with the customers you already have

July and August are traditionally less active for retail: there is less foot traffic in the store, customers are saving money, and part of the team is on vacation. During this period, it is profitable to focus on those who have already bought from you at least once. Below are Torgsoft tools that help increase sales in summer, grouped by task.

Check the prices and licensing terms for each option on its page. Many tools are already available in your version of Torgsoft and can be enabled quickly.

Remind those who have already bought from you

Start with your own customer base. The Bulk messaging to customers option sends messages via Viber, SMS and e-mail directly from the program: by segment, by date of last purchase, by receipt amount. You choose whom to write to and what to send, and the program sends the messages automatically.

To make the message targeted, you need to know your customer. The Customer profile and Binotel calls option stores the purchase history and interests of each customer, so you can see whom it is worth bringing back and with which offer.

Option pages: Bulk messaging to customers, Customer profile and Binotel calls.

Give customers a reason to return right now

A customer needs a reason to visit during the low season. The Bonuses with a limited validity period option accrues bonuses that are valid only until a specified date. This is a correct way to encourage the customer to come back this month.

The Discount club option gives a discount to customers who have met the program conditions and brings them back for repeat purchases. The Gift certificates option allows you to issue and account for certificates: in summer, they are often bought as gifts and are often redeemed for an amount higher than the nominal value.

Option pages: Bonuses with a limited validity period, Discount club, Gift certificates.

Let regular customers bring in new ones

When advertising is expensive, recommendations from existing customers work well. The «Bring a friend» promotion option launches a promotion with promo codes: an existing customer shares a code, and a new customer receives a benefit for the first purchase. For systematic partner work, the Referral program with partner and reward accounting is suitable.

Option pages: «Bring a friend» promotion, Referral program.

Do not lose sales because an item is out of stock

In summer, it is easy to underestimate demand for fast-moving items and run out of stock at the moment when the customer is ready to buy. The Automatic stock replenishment calculation option calculates optimal stock based on actual sales and suggests what to order and in what quantity. This helps you keep stock under control and have the required goods available.

Option page: Automatic stock replenishment calculation.

Salespeople who sell more

In the low season, the salesperson’s role becomes more important: it determines whether a visit ends in a purchase. The Payroll and staff motivation option calculates salary, KPIs and bonuses based on actual indicators, so the team sees a direct link between sales and income. The Linking each item sale to a salesperson option shows who exactly brings in revenue and who needs support.

Option pages: Payroll and staff motivation, Linking each item sale to a salesperson.

Expand your sales channel while you have time

The low season is a convenient time to set up online sales before autumn demand. The Online store synchronization option connects your website and Torgsoft by products, stock balances and orders, so you keep one accounting system for the store and the website. If you do not have your own store yet, Torgsoft Online Market, a ready-made online store that can be launched quickly, is suitable.

Option pages: Online store synchronization, Torgsoft Online Market.

Prepare for November 1 in advance

For those who sell alcohol, tobacco or liquids for electronic cigarettes, the rules change in November. From November 1, 2026, the eExcise system becomes mandatory for manufacturers, importers and sellers: instead of a paper stamp, an electronic excise stamp with a two-dimensional DataMatrix code is used.

Torgsoft already works with excise stamps: code scanning, control of stamp uniqueness, as well as a separate Excise tax declaration option for monthly reporting. If you sell excisable goods, contact us to check the readiness of your cash register and accounting system for the new requirements.

Option page: Excise tax declaration.

Where to start