Page 3 - Olena Kovalenko

Editor, Head of Content Quality
Olena Kovalenko is responsible for content quality at Torgsoft. She analyzes customer requests, transforms their experience into knowledge. She explains Torgsoft functions in simple language so that automation is accessible to everyone.
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14.05.2026
Architecture of a successful business: automation of an electronics store and service center
How to automate an electronics store and service center: sales, repairs, inventory, IMEI, CRM, logistics, waybills, and financial control in Torgsoft.
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15.04.2026
Beach Accessories: How to Plan Your Store’s Assortment
Choose beach accessories around shoppers’ needs: carrying belongings, keeping wet swimwear separate, and setting up for a day at the beach. Start with a small purchase of bags, folding chairs, towels, and umbrellas. Check actual stock, calculate costs, and consider a possible seasonal surplus in advance.
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14.04.2026
How to Calculate a Store’s Bonus Budget Before Launching a Program
First, decide how much you are prepared to budget for future bonus discounts. Then calculate the proposed earning rate and check what remains from a sale after bonuses, cost of goods and variable expenses are accounted for.
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08.04.2026
In-store marketing: 10 best tools entrepreneurs choose to work with customers
How to set up bonuses, promotions, newsletters, certificates, discount cards and referral programs in Torgsoft
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04.04.2026
How Retail Staff Can Stay Calm When Shoppers Apply Pressure or Use Insults
Clarify what happened and what the shopper expects, briefly restate their words, and ask them to continue without insults. If you need help, involve the person responsible, agree on the next action, and record the outcome of the conversation.
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03.04.2026
How to create perfect order in goods: implementing a single standard for the product base
How to organize your product database in Torgsoft: naming standards, import without duplicates, mass classification and merging errors
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20.03.2026
Systematic price management: discount policy, wholesale prices and customer segmentation
How to manage prices in Torgsoft: customer segmentation, price levels, discounts, staff control and profitability analytics
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20.03.2026
Why discounts kill profits: 6 steps to protect price and retain customers
How to avoid the discount trap at Torgsoft: bonuses instead of discounts, margin protection, personnel control and profitability analysis
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13.03.2026
How to choose a retail price: 5 rules according to Michael Porter
How to price according to Michael Porter: strategy, margin, competition, market risks and mistakes that reduce profit
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12.03.2026
How an entrepreneur should run a personal blog: 5 strategic rules to avoid quitting after a month
5 Rules for an Entrepreneur's Blog: How to Set a Goal, Avoid Burnout, Stay Focused, and Turn Content into a Business Tool
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01.03.2026
Non-cash trade
Overview of the Trade with Invoicing mode: finance and logistics tracking, document flow, and a step-by-step workflow from invoice creation to deal closure.
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24.02.2026
Color in the store interior
How to Choose Store Interior Colors: Psychology, Zoning, 60-30-10 Rule, Lighting, Retail Design Trends
Torgsoft is a ready-made solution for warehouse, financial, and inventory management for small and medium-sized businesses
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