Page 3 - Olena Kovalenko

Editor, Head of Content Quality
Olena Kovalenko is responsible for content quality at Torgsoft. She analyzes customer requests, transforms their experience into knowledge. She explains Torgsoft functions in simple language so that automation is accessible to everyone.
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03.02.2026
Promoters: 5 rules without which this marketing doesn't work
Promoters in 2026: how to get measurable leads from offline contact, set up control, script, work radius, and minimize risks
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03.02.2026
In-store tasting: practical rules for business
In-store tastings: how to increase shelf sales, prepare a promotional table, coordinate promotions with the network and evaluate the result
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29.01.2026
What to do if there are no customers?
Retail Sales Growth Plan 2026: Rapid Value, Marketplaces, Customer Return, Collaborations, and Funnel Loss Control
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27.01.2026
How to display goods in a store: 15 rules of merchandising
How merchandising strategies increase unplanned purchases using proper zoning, effective product layout and psychological techniques in stores
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26.01.2026
Strategic AI trends 2026: what Ukrainian entrepreneurs need to know to stay ahead
AI trends 2026 for entrepreneurs: measurable ROI, agent systems, worker orchestration, concierge service, cybersecurity
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23.01.2026
13 Sales Strategies That Actually Work in Retail
13 Retail Sales Strategies: Average Check, Closing, Personalization, Service, Loyalty, Omnichannel, and Metrics
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23.01.2026
25 phrases that repel customers and silently kill sales
25 Phrases That Subtly Kill Sales: Indifference, Insecurity, Customer Evaluation, Clichés, and Manipulation. Examples and Replacements
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23.01.2026
How to Increase Sales in Retail: 5 Strategies That Will Transform Your Business in 2026
5 Strategies for Growing Retail Sales in 2026: Product Data, Loyalty, Service, Handling Objections, Spreadsheet
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13.01.2026
Marketing at Torgsoft: a full range of opportunities to attract, retain and control sales
Marketing at Torgsoft: CRM, promotions, loyalty and sales analytics with control of margins, customers and the effectiveness of each campaign
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11.01.2026
How to replace 1c?
Replacing russian accounting software with Ukrainian Torgsoft: how to switch from 1c, Мой склад, BAS, EKAM, CloudShop, LiteBox, and Sigma to Ukrainian accounting software
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31.12.2025
Preparing for 2026: 6 key changes for Ukrainian entrepreneurs that you can't miss
6 key changes for individual entrepreneurs and businesses in 2026: SSC, POS terminals, taxes, income limits, reporting and rules for working with accounts
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26.11.2025
12 additional options that turn a regular store into a managed business
12 additional Torgsoft options automate accounting, online sales, delivery, customer service, and discounts — so your store runs faster and more profitably
Torgsoft is a ready-made solution for warehouse, financial, and inventory management for small and medium-sized businesses
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