Beige décor can serve as a neutral backdrop for products. Before painting, check samples under the store’s actual lighting. For in-store signs, maintain high contrast between the text and background.
Design the sales floor plan for your premises and product range. Account for product zones, fixtures, and the movement of customers and staff around the checkout. A practical check of several options may be needed before making the final choice.
Check paint samples and how the light is distributed
Before painting the walls, check beige paint samples under the lighting you plan to use in the store. Assess the shade in the actual space.
Check the sales floor lighting separately. Light should be distributed evenly, without dark areas, shadows, or excessively bright spots. Account for this when planning where to place the lights.
Keep in-store signs easy to read
Readable signs need high contrast between the text and background. Check the names of product zones and other signs on the sales floor. Don’t apply the beige palette to the text and its background at the expense of contrast.
Plan product zones, fixtures and the checkout
Mark customer flow, product zones, category locations, and fixtures on the sales floor plan. Choose a place for the checkout that allows customers and staff to move around it comfortably.
If space allows, consider small themed product groups as one zoning option. Check whether this arrangement suits your store.
The plan should also cover the stockroom and staff office. Include their organization as you work on the store space.
Check the product display with your own range
In the display plan, specify the products, their sizes, packaging characteristics, and how they will be placed on shelves. Check the arrangement against this information.
As a practical check, place products against the chosen background and assess whether they are clearly visible. Carry out this check separately from testing paint samples.
Test different arrangements of product zones and fixtures. For each one, check the movement of customers and staff, especially around the checkout. Choose the final plan after a practical check.
Check furniture documents and care instructions
When choosing furniture, check the certifications and test results for each specific model.
For the selected flooring, paint, tiles, grout, and countertop, check the relevant manufacturers’ instructions. Guidance for one particular laminate countertop cannot be applied to other surfaces.
If the store will have upholstered seating, choose cleaning products and methods according to the material and its care instructions.
What to check before approving the design
- Paint samples have been checked under the store’s actual lighting.
- The lighting creates no dark areas, shadows, or excessively bright spots.
- In-store signs have high contrast between the text and background.
- The plan accounts for product zones, fixtures, the checkout, and staff areas.
- The display plan accounts for specific products, sizes, and packaging characteristics.
- Customer and staff movement has been checked with the selected layout.
- Furniture documents and care instructions for the selected materials have been checked.
Go back to the previous step