How to create an effective system of discounts with discount cards?

Implementing discount cards in your store can be the key to attracting and retaining customers, but this process requires careful planning and the use of specialized software, such as Torgsoft.

Principle of work of the discount system

When a customer presents a discount card during a purchase, the seller scans it and the system automatically determines the amount of the discount. The amount of the discount is deducted from the purchase price and registered in the system to calculate cumulative discounts.

The importance of a discount management program

Without specialized software like Torgsoft, you risk facing fraud and losing control over the discount system. The program automatically takes into account discounts, keeps track of them, and ensures that the discount is really given to the customer, and does not end up in the seller's pocket.

Functionality of Torgsoft:

1. Automatic calculation of discounts from the purchase amount.

2. Cumulative discounts that increase depending on the amount of purchases.

3. Bonus systems that can be used separately or together with discounts.

4. Accounting for purchase history and maintaining a customer database.

5. SMS and e-mail newsletters for customers.

6. Analysis and control of discounts.

7. The ability to limit discounts on certain products.

How the barcode on a discount card works

Each card in the Torgsoft program is assigned a unique number that corresponds to a barcode. When scanning a card, the program identifies the client and his/her discount percentage, displaying all the necessary information.

Choosing a discount system

Before launching the system, it is important to determine what type of discounts will be applied: fixed, cumulative, or mixed. You can also set discount "thresholds" depending on the amount of purchases.

Launch of discount cards

Barcodes for cards are generated in the program. Define the required number of cards, and the program will create the appropriate barcode range. After printing the cards, start actively distributing them.