This video is from 2014. The program's design has changed considerably, and it has more features. However, the way many modes work has stayed the same or very similar. We are updating our knowledge base and video lessons. Since 2022, videos have been exclusively in Ukrainian.
Ideas for attracting customers
This webinar focuses on ways to draw attention to a store without a large advertising budget. An idea should be tailored to a specific audience and product, with a clear offer. In Latin Torgsoft, you can set up a promotion with defined terms, track customer purchases, and use contact details for targeted messages.
Assessing the results
Compare sales before and during a promotion over equivalent periods, and check which products and customers were involved. To encourage customer referrals, use the “Bring a Friend” promotion or referral tracking if you work with partners regularly. Advertising examples in the 2014 recording may reflect that time; set current promotion terms in the program's active modes.
More details: Setting up promotions; “Bring a Friend” promotion
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