This video is from 2014. The program design has changed substantially, and more features have been added. However, the way many modes work remains the same or very similar. We are updating the knowledge base and video lessons. Since 2022, videos have been available exclusively in Ukrainian.
Promotion results
Before launching a promotion, record its objective, products, period, and costs. After it ends, compare sales, gross profit, and discounts applied with the previous comparable period. Check whether the number of purchases increased and whether the result was reduced by an overly large discount.
Working with customers
For a loyalty program, review repeat purchases and the use of bonuses or discount cards separately. The 2014 webinar also mentions prize draws; before running any such activity, check the current rules and your own terms. The video demonstrates an analytical approach, not ready-made metrics for your store.
More details: Sales reports; Working with bonuses
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