This video is from 2014. The program’s design has changed considerably, and it has gained more features. However, the way many modes work has stayed the same or is very similar. We are updating our knowledge base and video lessons. Since 2022, videos have been exclusively in Ukrainian.
Conditions in the store
Lighting should help customers examine products and read prices. Assess music and scent according to the type of store, the size of the premises and visitors’ comfort; do not assume that one approach works for everyone. Before changing the layout, check that it does not interfere with navigation, trying on items or staff work.
Working with customers
Sales staff should know the product range, clarify customers’ needs, and provide the actual price and purchase terms. The 2014 webinar covers store organization and service, not a specific Torgsoft mode. Assess changes using customer feedback and sales results for comparable periods, taking seasonality into account.
More information: Scent in the store; Sales analysis
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