How to win back customers and increase repeat sales: business solutions from Torgsoft

Businesses often face a problem — customers buy once and never come back. On social media or the website, they might miss the company’s news or promotions. This leads to losing contact with the customer and a decrease in repeat sales.

To stay in touch with the customer, a direct, personalized communication channel is needed. At the same time, it is important for the business that all customer interactions and operational actions take place within one system. 

This opportunity is provided by the «Mass messaging via Viber, SMS, and e-mail» option from the Ukrainian software developer Torgsoft. The option connects to Torgsoft and allows automated message distribution directly from the program. 

After activation, Torgsoft allows you to:

• create message templates — SMS, Viber, or e-mail;

• choose the type of distribution: promotional, informational, payment or delivery reminders;

• segment the customer database by age, city, birthday, discount cards, or purchase history;

• plan campaigns, analyze and track the effectiveness of mailings and sales.

Messages are sent through verified services such as TurboSMS, AlfaSMS, and emails — via Outlook, SMTP, or SendGrid — at the user’s choice. 

After the first setup of mailings in Torgsoft, you will get:

✅ Direct access to the customer: notifications about promotions and personalized offers are delivered to the user’s phone or email inbox.

✅ Automation of routine tasks: templates, customer grouping, scheduling mailings, delivery reports, link tracking, and campaign performance — all available in one interface.

✅ Security and control: the customer database remains with you, without transfer to third parties.

For example, a Torgsoft client, a shoe store that used SMS messaging to re-engage customers, received +12% in revenue within a week after the first campaign. 

Using automated mailings in Torgsoft helps businesses gain more repeat sales while spending less effort and time.