This video dates from 2014. The program’s design has changed significantly, and it has gained more features. However, the way many modes work has stayed the same or is very similar. We are updating our knowledge base and video lessons. Since 2022, videos have been exclusively in Ukrainian.
Bringing Customers Back
In Torgsoft, the customer database links purchases to individual customers. This makes it possible to work with discount terms, bonuses, and targeted messages. For a mailing, select the required customer group, check the contact details and message content. Configure discount or bonus terms separately so the planned rule is applied at the checkout.
Referrals and Results
The “Refer a Friend” promotion gives an existing customer a promo code to share with an acquaintance. After the friend makes a purchase, the program can award a reward under the specified terms. For ongoing work with partners, use a separate referral program that tracks referrals and settlements. The 2014 webinar shows examples of marketing scenarios; check materials for the relevant modes for current settings.
More details: “Refer a Friend” promotion; Referral program
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