Page 2 - Trade management

Learn how to choose customer gifts, calculate a promotion budget, organize distribution and inventory, and assess results after returns.

How to sell gifts online: choose formats, calculate costs, arrange delivery to someone else, and set return terms.

Learn how to prepare customer data, account for receipts and returns correctly, and use metrics to make decisions about assortment, discounts, and service.

How to review a franchise, calculate store costs, and agree on contract terms before making the first payment.

A guide to 14 shoe brands and retailers: compare styles, verify origin and supply terms, and plan a trial order.

How to understand what a customer needs, recommend a suitable product, and record agreements: nine situations for retail stores.

A practical store plan: air raid alert procedures, backup power, checkout without internet, cash reserves, data backups, and relocation preparations.

Learn how to assign store duties, check transactions and working hours, and set clear rules for sales staff bonuses.

Learn how to set up a store page on Facebook, give staff access, confirm orders, and assess advertising results.

Learn how to check a complaint, reply without disclosing personal data, offer a solution, and report a review that violates Google’s rules.

How to calculate sales, profit, average transaction value, conversion, and inventory turnover—and use the results to make weekly decisions.

How to choose among six business resources, check participation terms, and apply the advice you receive in your store.