Page 22 - Trade management

Delegate recurring tasks, define decision-making limits, and appoint backups for key responsibilities. Agree on a check-in schedule and a process for questions while you are busy caring for your child.

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Before purchasing, define your goal and budget, check available space and stock. Decide in advance when you will compare actual sales and stock with the plan and review your next order.

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When the season ends, check actual stock, compare sales across comparable periods, and assess storage costs. Choose a separate action for each product group: continue selling, consider a bundle, or check the terms for returns, carrying stock forward, or using another sales channel.

Count your products, agree on replenishment, check cash register equipment and displays. Assign an owner, deadline, and priority to every task. If you have several stores, plan stock separately for each one.

Set a clear consultation routine: greet the customer, understand what they need, clarify requirements, check product information, and agree on the next step. Train sales staff using real conversations, and assess their work by observing what they say and do.

Before expanding your range, test a new product category with a small batch. Start with customer requests, clarify costs and supplier terms, and set evaluation criteria in advance. Use sales and stock figures to decide whether to reorder, change the offer, or end the test.

Ask what the customer needs the product for, how they will use it, which features matter, and what budget they have in mind. Listen to the answer, clarify anything unclear, and briefly summarize the requirements to check that you understood correctly.

List your store’s tasks and request a proposal for the software, options, equipment and launch services. Split costs into one-time, monthly and annual payments, and record the outcome, person responsible and payment date for each item.

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