Page 20 - Trade management

Count your products, agree on replenishment, check cash register equipment and displays. Assign an owner, deadline, and priority to every task. If you have several stores, plan stock separately for each one.

Set a clear consultation routine: greet the customer, understand what they need, clarify requirements, check product information, and agree on the next step. Train sales staff using real conversations, and assess their work by observing what they say and do.

Before expanding your range, test a new product category with a small batch. Start with customer requests, clarify costs and supplier terms, and set evaluation criteria in advance. Use sales and stock figures to decide whether to reorder, change the offer, or end the test.

Ask what the customer needs the product for, how they will use it, which features matter, and what budget they have in mind. Listen to the answer, clarify anything unclear, and briefly summarize the requirements to check that you understood correctly.

List your store’s tasks and request a proposal for the software, options, equipment and launch services. Split costs into one-time, monthly and annual payments, and record the outcome, person responsible and payment date for each item.

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Choose products already in stock, prepare truthful posts with prices, and assign a salesperson to handle replies. Over one defined period, count inquiries, orders, fulfillment, and costs. Compare the result with the criterion set before launch.

Before listing products on a marketplace, gather the platform’s terms, calculate selling costs and prepare product listings. Decide who will update stock levels and process orders. Assess results by contribution margin, order fulfilment costs, timelines and returns.

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Before purchasing stock, calculate the result of one order after discounts, purchase cost, packaging, delivery, commission and customer acquisition. Separately estimate return costs and the cash needed before payouts arrive.