Page 18 - Trade management

Define a specific outcome, check what you need to get the work done, and write down the next action. Set aside time in your calendar, delegate relevant tasks to employees, and review completed work after the work cycle.

Follow the customer journey from the product page to order confirmation. Check product details, availability, cart contents, total cost, delivery, and form messages. After checkout, the customer should see a clear result and information about their order.

How to choose goods for travel, hiking, camping, and picnics, assess demand, plan purchases, and manage seasonal stock.

Before investing, describe the customer’s problem, outline the offer model, and compare preliminary costs with available resources. The result is a list of assumptions and a decision about what to clarify, revise, or defer.

Use actual customer inquiries and available purchase data to identify which product descriptions, delivery terms, and order steps to review. Assess service separately after a specific interaction with a customer.

Choose beach accessories around shoppers’ needs: carrying belongings, keeping wet swimwear separate, and setting up for a day at the beach. Start with a small purchase of bags, folding chairs, towels, and umbrellas. Check actual stock, calculate costs, and consider a possible seasonal surplus in advance.

First, decide how much you are prepared to budget for future bonus discounts. Then calculate the proposed earning rate and check what remains from a sale after bonuses, cost of goods and variable expenses are accounted for.

Start your store review with four areas: financial metrics, stock levels, discount economics, and task completion. For each, identify the data to reconcile, the person responsible, and the next action.

Organize the store manager’s work around specific operations, stock and sales. For each review, decide what data you need, what decision to make and when to check the result.

How to set up bonuses, promotions, newsletters, certificates, discount cards and referral programs in Torgsoft

During a sales slump, review sales history by product category. For seasonal products, calculate average daily sales for the same or a comparable period in previous years. Calculate the reorder point only when all inputs are available, including an already established safety stock. During discounts, monitor margin and compare it with historical data.

Start with products your store already sells. Compare sales, customer needs, costs, delivery terms, and stock. For each item, record a decision and its basis: offer it online, clarify the terms first, or postpone it.