Page 16 - Trade management

Hold regular one-to-one conversations with employees. Clarify what was said, identify task owners and deadlines, and write down what was discussed after performance reviews. At subsequent meetings, return to progress toward goals.

A clear task names the result, the person responsible, the deadline and the resources. The employee should know when to show an interim result and whom to contact if an obstacle arises. Check completion against the agreed results, not just whether the employee has been busy.

Choose a format for the specific learning task. The reviewed experiments using excerpts and presentations do not justify declaring reading, listening, or combining them the best way to learn any business book.

Compare the cash on hand with the expected balance, and bank records with your accounting records. If stock figures do not match, review supplier orders, goods received and sales since the previous reconciliation. Do not call a discrepancy fraud without checking.

Before the busiest hours, prepare products for barcode scanning, check checkout equipment, and agree on how work will be divided. Also plan cover for breaks, delivery intake, and online order fulfilment.

A loyalty program can be built around points or tiers. The right structure depends on purchase frequency, products and customer motivation. Tracking can include repeat purchases, discounts, returns and bonus use.

Define the sales assistant’s specific task and the expected result. Demonstrate how to do it, offer supervised practice, and ask the employee to explain the steps in their own words. Adapt the onboarding plan and duration to the employee and the store’s needs.

How AI Overviews, AI Mode and ChatGPT change store traffic. Data, metrics, GEO basics and a step-by-step 90-day plan.

When everyday disagreements arise about work, describe the specific situation and observable behavior without judging the person. Clarify employees’ responsibilities and set clear, specific, measurable next steps.

Choose a fixed, one-time or cumulative discount based on the terms you want to set for customers. Before launching, define the goal, customers, products and offer period. Test a purchase, then assess sales and profit after launch.

Choose checkout-shelf products using sales data: check which items customers often buy together. Plan the placement of each product and assess gross margin separately from sales volume.

Start with the campaign goal and a description of your target customers. Choose metrics that match that goal and track them before the advertising begins. A change in sales during the campaign does not, by itself, prove that radio advertising caused it.