Page 14 - Trade management

A loyalty program can be built around points or tiers. The right structure depends on purchase frequency, products and customer motivation. Tracking can include repeat purchases, discounts, returns and bonus use.

Define the sales assistant’s specific task and the expected result. Demonstrate how to do it, offer supervised practice, and ask the employee to explain the steps in their own words. Adapt the onboarding plan and duration to the employee and the store’s needs.

How AI Overviews, AI Mode and ChatGPT change store traffic. Data, metrics, GEO basics and a step-by-step 90-day plan.

When everyday disagreements arise about work, describe the specific situation and observable behavior without judging the person. Clarify employees’ responsibilities and set clear, specific, measurable next steps.

Choose a fixed, one-time or cumulative discount based on the terms you want to set for customers. Before launching, define the goal, customers, products and offer period. Test a purchase, then assess sales and profit after launch.

Choose checkout-shelf products using sales data: check which items customers often buy together. Plan the placement of each product and assess gross margin separately from sales volume.

Start with the campaign goal and a description of your target customers. Choose metrics that match that goal and track them before the advertising begins. A change in sales during the campaign does not, by itself, prove that radio advertising caused it.

Before testing outdoor advertising, formulate a hypothesis and define measurable indicators. Prepare a short message and choose a location along the customer journey. Evaluate results carefully: increased sales after an ad launches do not, by themselves, prove that the ad caused the increase.

How to prepare a store for back-to-school season: demand forecasting, purchasing, bundles, pricing, displays, online sales and stock control.

How to manage stocktaking in stores, warehouses, manufacturing, and e-commerce: frequency, roles, controls, and discrepancy analysis.

How to plan a summer assortment using demand, stock levels, profit, delivery times, and sales data from a specific store.

Start with one clear offer and a noticeable next step for the customer. Before printing, check that the layout is readable from a distance, the text is correct, and the file meets the printer’s requirements.