Page 14 - Trade management

Compare in-house warehouse and fulfillment costs, agree on terms with the operator, and check order processing before handing it over.

Learn how to prepare your catalog, test checkout on a mobile phone, set up accounting, and estimate your online store’s results before launching ads.

How to create a store business plan: test demand, calculate costs and the break-even point, set a launch budget and cash reserve.

Make your shop easier to find, test one offer over 14 days, and calculate the result after discounts and costs.

How to manage stock, reservations, pre-orders, tracking numbers, unclaimed parcels and customer updates when carriers face delays.

Before launching a fixed-discount card, calculate how much gross profit will remain after the discount and how much sales volume must increase. Then run a limited test: compare repeat purchases, results after returns, and program costs.

Start with a specific customer task: what they want to choose or check before buying. Show the product in a relevant situation, make its features visible, and suggest one next step. Assign responsibility for preparation and publishing, and assess results using TikTok metrics and separate records of inquiries and purchases.

A short video can show a product’s texture, a mechanism in motion, assembly, and how to use it. Decide which customer question the demonstration should answer, then prepare the relevant shots. Before the main shoot, check image clarity and whether the explanations are easy to understand in a test recording.

Before launching an online store, check the buyer’s path from the menu to checkout. Match products with actual stock, align delivery and payment information, and assign people responsible for order processing. Complete a test checkout only in a mode that your solution’s documentation explicitly identifies as a test mode.

Start with sales, stock and shelf availability data. Choose one change you can test in your current store, and compare results before and after implementing it.

Before launching a “Refer a Friend” program, decide who can take part, which purchase by a new customer qualifies for a reward, and when bonuses are credited. Record participation limits and the costs of rewards and promotion messages separately. In Torgsoft, bonuses for a friend’s purchase are credited to the owner of the primary card after the receipt is paid.

For each store operation, record the task, the person responsible and the sequence of actions. Start with receiving goods, checking shelves and price tags, advising customers, and passing enquiries to the manager. Review procedures regularly to reflect changes in how the store operates.