Page 12 - Trade management

Before launching a fixed-discount card, calculate how much gross profit will remain after the discount and how much sales volume must increase. Then run a limited test: compare repeat purchases, results after returns, and program costs.

Start with a specific customer task: what they want to choose or check before buying. Show the product in a relevant situation, make its features visible, and suggest one next step. Assign responsibility for preparation and publishing, and assess results using TikTok metrics and separate records of inquiries and purchases.

A short video can show a product’s texture, a mechanism in motion, assembly, and how to use it. Decide which customer question the demonstration should answer, then prepare the relevant shots. Before the main shoot, check image clarity and whether the explanations are easy to understand in a test recording.

Before launching an online store, check the buyer’s path from the menu to checkout. Match products with actual stock, align delivery and payment information, and assign people responsible for order processing. Complete a test checkout only in a mode that your solution’s documentation explicitly identifies as a test mode.

Start with sales, stock and shelf availability data. Choose one change you can test in your current store, and compare results before and after implementing it.

Before launching a “Refer a Friend” program, decide who can take part, which purchase by a new customer qualifies for a reward, and when bonuses are credited. Record participation limits and the costs of rewards and promotion messages separately. In Torgsoft, bonuses for a friend’s purchase are credited to the owner of the primary card after the receipt is paid.

For each store operation, record the task, the person responsible and the sequence of actions. Start with receiving goods, checking shelves and price tags, advising customers, and passing enquiries to the manager. Review procedures regularly to reflect changes in how the store operates.

Start by checking product and category indexing in Google Search Console. Then review page accessibility, internal links, headings, and descriptions. Measure changes using search metrics.

Start by checking whether customers are ready to pay for a specific offer. Compare several formats against your own resources, separate expenses, and estimate how much money you will need before receiving payment.

Choose scales for the specific task: counter sales, packing, self-service or warehouse weighing. Before ordering, check the specifications in the documentation and try the equipment with your products, packaging and inventory software.

If your store cannot fulfill a customer’s request, first find out exactly what they need. Check what the store can do, state the reason for the limitation clearly, and offer only a next step that is genuinely available. Don’t promise an unconfirmed product or delivery time.

With variable costs unchanged, a discount reduces each unit’s contribution toward fixed costs and profit. Before launching a promotion, calculate how much you need to sell to offset this reduction and the promotion’s additional costs.