Page 15 - Trade management

Start by checking product and category indexing in Google Search Console. Then review page accessibility, internal links, headings, and descriptions. Measure changes using search metrics.

Start by checking whether customers are ready to pay for a specific offer. Compare several formats against your own resources, separate expenses, and estimate how much money you will need before receiving payment.

Choose scales for the specific task: counter sales, packing, self-service or warehouse weighing. Before ordering, check the specifications in the documentation and try the equipment with your products, packaging and inventory software.

If your store cannot fulfill a customer’s request, first find out exactly what they need. Check what the store can do, state the reason for the limitation clearly, and offer only a next step that is genuinely available. Don’t promise an unconfirmed product or delivery time.

With variable costs unchanged, a discount reduces each unit’s contribution toward fixed costs and profit. Before launching a promotion, calculate how much you need to sell to offset this reduction and the promotion’s additional costs.

Start with a polite greeting, find out what the customer needs, and listen to their answer. Clarify their budget, timeline, and requirements. Explain options in terms of their needs, compare relevant products, and give them time to decide.

Set up folders for price lists, instructions and promotion plans. Give employees access based on their tasks, work on a shared document and review changes in the version history.

Prepare a main photo that clearly shows the exact product you sell. Use additional shots to show its angles, details, and scale. Before publishing, compare the photos with the actual product and check that they are sharp.

Check whether your store has a profile in Google Search or Maps. Create one if it doesn’t. For an existing profile, claim it or request access from the current owner, depending on its verification status.

A consultant can help diagnose business problems and propose solutions. Before work begins, define the business question, expected outcome, task boundaries, budget, timeline, and acceptance criteria.

Start with a specific task: approve a product description, organize a purchasing plan, schedule recurring work, or assign someone responsible. Try the service with a short work example: can you carry out the needed action and check its result?

Start with the needs of a specific customer group and explain how your products help address their challenges. Choose promotion channels based on your audience, margins and the shop’s stage of development. Check your business information and create an action calendar.