Page 17 - Trade management

Build a checklist around each stage of the shift: preparing the workstation, checking products and prices, serving customers, recording unfinished tasks, and reviewing the day. For each item, fill in the required inputs, person responsible, deadline, and expected result.

Build a short product video around one customer question: what problem the product solves, what feature it has, how the options differ, or how to use it. Plan the shot sequence, captions, and the viewer’s next step in advance. Before posting, check that the model and features shown match the product you are offering for order.

Choose a model for the specific clothing samples: match sizes, arrange a fitting and review test shots. Agree on the shot list, costs, acceptance criteria and image usage before the shoot. If no model is available, you can use a mannequin.

Prepare materials that explain your products, choose a manageable posting schedule, and assign responsibility for messages. Track Reels watch time and campaign traffic to your website. Visits, inquiries, and payments are different outcomes: views and clicks alone do not confirm purchases.

Prepare information about the premises, people and equipment for a professional air conditioning assessment. Then compare written proposals: specifications under the same conditions, itemized costs and warranties. Clarify separately how fresh air will enter the store.

Start by calculating average transaction value and comparing it with the number of purchases, revenue, and gross profit. Then test one relevant offer: a higher-priced product option or a compatible add-on. Decide whether to continue using it based on the combined results.

Prepare an order for handoff to the carrier with a step-by-step plan: check the items and customer details, confirm the shipment, pack the parcel, measure it, and create the waybill. Assign someone to each stage and send the customer tracking information after the shipment is handed over.

Plan a discount calendar separately for each batch of goods. Record the arrival date, choose the items for the promotion, set the discount and schedule a date to review the results. Choose the next stage based on stock, sales and store expenses.

Start preparing for a themed holiday by reviewing sales from previous periods, actual stock, and your budget. Approve the contents of each set, check deliveries and packaging, and assign responsibilities. Teacher’s Day can be a good occasion for this kind of planning.

Before buying a test batch, consolidate the costs for one order and calculate a price that leaves the desired result after those costs are covered. Then check how that result changes if shipping becomes more expensive or the price falls, and set the test limits.

A quieter period can be used to reconcile stock, clarify product names, prepare data for an assortment review, provide practical training, and get stock ready for the next peak.

Before choosing a virtual try-on solution, define the outcome you need: showing how clothing looks or helping customers choose a size. Ask the provider for product data requirements, clarify availability for Ukraine, and request a demonstration using the same items. Assess image quality and size recommendation accuracy separately.