Page 17 - Trade management

Before testing outdoor advertising, formulate a hypothesis and define measurable indicators. Prepare a short message and choose a location along the customer journey. Evaluate results carefully: increased sales after an ad launches do not, by themselves, prove that the ad caused the increase.

How to prepare a store for back-to-school season: demand forecasting, purchasing, bundles, pricing, displays, online sales and stock control.

How to manage stocktaking in stores, warehouses, manufacturing, and e-commerce: frequency, roles, controls, and discrepancy analysis.

How to plan a summer assortment using demand, stock levels, profit, delivery times, and sales data from a specific store.

Start with one clear offer and a noticeable next step for the customer. Before printing, check that the layout is readable from a distance, the text is correct, and the file meets the printer’s requirements.

Torgsoft tools for low-season retail sales: client messaging, bonuses, discounts, referrals, stock control, staff motivation and eExcise preparation.

Choose items for the checkout shelf that complement main purchases, add clear price labels, and check that customers can browse and pay comfortably. Assign someone to replenish the shelf, and compare sales after changes with your store’s own earlier results.

Before displaying textile products, check the fibre composition statement, its legibility and the label attachment. For footwear, find the marking on at least one shoe. Arrange the inspection so buyers can read the information in Ukrainian before purchasing.

What to give salespeople and the store team for Trade Day: 20 ideas in 5 areas — practical small items, experiences, development, recognition, and care.

Beige décor can serve as a neutral backdrop for products. Before painting, check samples under the store’s actual lighting. Assess the layout and product displays separately, for your premises, range, and the movement of customers and staff.

Before implementing self-checkout, decide which purchases you will test, who will help shoppers, and what the store will do if something fails. Start with a limited pilot: measure checkout time, requests for help, payment errors, and incomplete purchases.

Set measurable store goals, train sales staff to explain products, and review performance. Consider metrics alongside customer feedback and working conditions: one number does not tell the whole story.